Twitter - Tips


Why should I get a massive number of followers on Twitter?

  1. Obviously, as a marketer, you want your message to reach millions of people, so the more followers you have is better.
  2. The law of large number works.

Forget the “influentials.” You must buy into the theory that products and services reach critical mass because mere mortals spread the word for you. This defies the common wisdom that a handful of “influentials” shape what the rest of us try and what we adopt. In the online world, these influentials include Mike Arrington, Robert Scoble, Seth Godin, and to some extent me.

This doesn’t mean that you shouldn’t care about influentials—if nothing else they can help you get to what some consider “nobodies.” But mark my words: (a) Nobodies are the new somebodies, and (b) it’s better to have army of committed nobodies and than a few drive-by somebodies. The most somebodies can usually do for you is a one day bump in traffic.

One more point: if enough nobodies like what you do, the somebodies will have no choice but to write about you. In this way, the buzz of nobodies begets the attention of somebodies and not vice versa.

Defocus your efforts. The goal is to get to masses of people because you don’t know who can and will help you. (If you knew exactly who they were and what they can do for you, then you’d focus on them—then we’d be back to focusing on influentials—albeit less known ones.) The catch is that defocusing isn’t actionable unless there’s an inexpensive, easy, and instant answer to reach massive amounts of people, and per dollar there’s nothing better than Twitter to do this.

Get as many followers as you can. Ignore people who tell you that it’s the quality of your followers not the quantity. They’re trying to make friends, not use Twitter as a tool. And, truth be told, there are only two kinds of Twitter users: those that want more followers and those that lie.

The reason you want more followers is the law of big numbers: the more followers, the more people talking about what you do, the more you can reach the tipping point. If you think you “know” exactly who can and will help you, you are deluding yourself.

How can we find and connect to people on Twitter?

Twitter allows you to follow people without imposing any limit. You do not need to actually know, in real life, the person that you are following. You can follow anyone. But finding the people that you want to follow can be a pain. Perhaps the best way to connect to people is by joining groups on LinkedIn or Facebook or various blogs, see if they have a URL for Twitter and follow them. The best place to find developers, engineers, engineering managers might be LinkedIn allows us to search for people who have certain keyword in their job title. If you upgrade your LinkedIn account, you can send them InMail. Or, you can use Twitter to search for their name and follow them in the hope that they will follow you. You should not send InMail without thinking about it (you should not spam them even if it is just a one time thing). You should offer them an opportunity, or ask for their help / opinion on matter that are important to both party.

Twitter is not the only social network. Use LinkedIn and Facebook as well. We may be able to connect to more people on LinkedIn or Facebook by searching for groups and join those group discussions on LinkedIn or Facebook. We can connect to geek, developers, engineering managers, etc on,, etc.

LinkedIn and Facebook also have Q&A features where users can ask questions and give answers. Participating in those feature (answer questions) help show your expertise. Dedicate a certain amount of your time to help other people on LinkedIn, Facebook, StackOverflow, etc. Over time, this will build up your network. You can leverage your network for a number of things such as research, announcing your products.

How should we take our picture for the profile?

You want people to recognize you. Make sure the image is clear and well-lit, with your face in the center. (Or you can be off-center, like me, if you are a little different.) You want to avoid having other objects beside you in the picture.

If you are using a logo, try not to make it too wordy, or it will not be readable at the small image size. Your image can be formatted as a jpg, gif or PNG. The size limit for upload is 700KB. Twitter reformats the image for the profile picture and the smaller image that goes next to comments.

Should I use my name or my company name?

You will face the issue of whether your Twitter name should be the company’s name or your name. I have Guykawasaki and Alltop because you should try to get both much like preventing domain name squatting. My theory is people are more likely to follow a person than a company, so 99% of my attention goes to my Guykawasaki account. Also, someday you may sell your company, and the company account will probably go with the acquirer. However, if you go with your name, you need to not tweet only about your company—indeed, you have the moral obligation to tweet informative posts that have nothing to do with your company.

Why should I follow Twitter influencers?

Follow Twitter influencers. They are the folks with large number of followers and seem to be the opinion leaders (and perhaps even “heros”) of Twitter. You can get a good idea of who they are by viewing Twitterati.alltop, TwitterCounter, and Egos.alltop. There are three reasons to follow them:

  1. many have scripts that will auto follow you
  2. you might learn something from watching what they tweet about
  3. when people look at your profile to see who you follow, you want to appear that you have a clue

Why should we send an @ message to Twitter influencers?

Send @ messages to the Twitter influencers. They probably won’t answer you, but that’s okay. All you want to do is appear like you have a relationship with them to enhance your credibility. The theory is, “If she is tweeting with @scobleizeer, she must be worth following.” Bull shiitake logic, admittedly, but it helps. To bastardize what a famous PR person once told me, “It’s not who you know. It’s who appears to know you.”

Why should we create an effective avatar?

Your avatar is a window into your soul, so you need to create one that doesn’t look like you shot it with a camera phone while you were drunk. In most cases, use a simple, informal straight-up photo of just your face—not you and your dog, car, kids, or surfboard. Increase the exposure to brighter than you think it should be. Fix the red-eye. Crop the photo because Twitter is going to display it as a postage-stamp size image. If you can’t fix up your photo, send it to Fixmyphotos. Upload a large version of it (approximately 500 x 500 pixels) and let Twitter scale it down, so that when people zoom on your photo, they can see your gorgeousness and not an ugly pixelated image. If you have access to cool image tools, then create an avatar that raises the question, “How did he do that?” If you represent a company, then use its logo—but this is boring (sorry, Tony). Avatars with cleavage may help you get followers that you wouldn’t want, but that’s your call. Bottom line: When people view a stream of tweets, your avatar (and therefore your tweet) should stand out.

Why should you monitor what people are saying about you?

Monitor what people are saying about you, your company, and your product. You can do this here with the search features of Twitter. Be sure that you bookmark your search so that you won’t have to reenter terms. Or, you use a product like Tweetdeck to create a search. For example, I monitor this search [guykawasaki OR “Guy Kawasaki” OR Alltop] to follow what people are saying about me and Alltop. Searches like [how to Alltop] where you substitute your company or product name for “Alltop” are also useful to find tweets about using your product or service. You can also use Twilert o receive email notification of search results much like Google Alerts. You will find that people are delighted by contact with the company and that no matter how rocky the relationship started out, they usually become fans and evangelists. By simply monitoring what people are saying about you, you’re using Twitter better than 95% of the companies out there.

Why should we ask for help?

Ask for help. Don’t be shy about asking people on Twitter to spread the word for you. If they like what you do, they will. If they don’t, they won’t. It’s as simple and transparent as that. If you don’t ask, you don’t get. Unfortunately (or perhaps fortunately for some of us), most people don’t have the chutzpah to ask for help. Alltop would not be anything close to what it is without the Twitter community. Twitter users suggest new topics as well as sites and blogs to include on those topics. Many have gone so far as to suggest a topic and compile a collection of feeds for the topic. And then they help us market the site too.

Why should we ask questions?

Ask questions - Questions open up dialogue, and poise challenges to your Followers. Use them as a way to engage and get responses and retweets. This spreads your business brand too.

Why should we make it easy to tweet on our behalf?

Make it easy to tweet on your behalf. Twitterfeed is a service where any RSS feed can automatically appear as your own tweets. Bloggers do this, for example, so that their blog posts automatically appear as their tweets. I took it to the next level by asking Mario Menti, the Twitterfeed creator, to make a special webpage where people could sign up to allow us to automatically post Alltop news as their tweets. To fix these issues, we created the Alltop news and announcements email list Through this list, we announce every new topic, and we let the recipients decide if they want to tweet it (or email it) to others. Also, they can obviousy edit and create their own tweet or message.

Why should we make it easy to post to Twitter?

Make it easy to “post to Twitter.” When people are viewing a Slideshare page, they can click on the “Post to Twitter” link under the frame and a window opens with a preconfigured tweet to send to followers. This was much more effective than the various sharing and email forwarding schemes. Now there is a “Post to Twitter” button on every Alltop topic page. Approximately twenty people a day do this. On average they have 350 followers, so this provides us with another 7,000 or so impressions per day. More is less when it comes to offering people multiple ways to spread the word by clicking on rating services like Digg, Delicious, and Yahoo Buzz, pick one and be done with it. I pick Twitter because it doesn’t involve a popularity contest to get on any front page—instead, all your followers will get the tweet.

Why should we follow everyone who follow us?

Follow everyone who follows you. When I first started on Twitter, Robert Scoble told me to follow everyone who followed me. “But why, Robert, would I follow everyone like that?” The answer is that it’s courteous to do so and because when you do, some people will respond to you and eveyone who follows them will see this—which is more exposure for you. Having said this, when you get to more than fifty or so followers, it’s impossible to read what all your followers tweet. At that point, you have to focus on direct private messages (“Ds”) and direct public messages (“@s””).

Why should we always be linking?

Always be linking. The fact that your cat rolled over or your flight is delayed isn’t interesting, so get outside of your mundanity and link to interesting stories and pictures—you should think of yourself as a one-person StumbleUpon. The Twitter pickup artist’s mantra is ABL (“Always Be Linking”).

Why should we establish ourselves as experts?

Establish yourself as a subject expert. One thing is for sure about Twitter: there are some people interested in every subject and every side of every subject. By establishing yourself as a subject expert, you will make yourself interesting to some subset of people.

Why should we incorporate pictures and other media?

Incorporate pictures and other media. Who can resist a tweet such as “Picture of my new puppy”? Nobody, that’s who. And your topic doesn’t have to be anything as sweet as a puppy. I’ve tweeted pictures of shower heads from Microsoft in the Singapore Airlines lounge, the world’s longest toilet flush, and two sacred cows in Mumbai to get followers, so I know multimedia works. The key is the tweet leading to the picture. Stuff like ““If Microsoft made shower heads,” “World’s longest toilet flush,” and “two sacred kaws/cows” works. (See reference to Posterous below to see how I post pictures and video.)

Use videos - Twitter is becoming more and more video friendly. Use short Vine videos, or embed other videos, to further connect with your market.

How should we repeat our tweets?

Repeat your tweets. Try this experiment: take your most interesting tweets (as measured by how many people retweet them, perhaps) and post them again three times, eight to twelve hours apart. I used to think that people would complain about repeating tweets, but I’ve never had a complaint. My theory is that the volume of tweets is so high and most people check in at about the same time every day, so people don’t notice repeat tweets.

Why should we ask people to follow us?

Ask people to follow. That’s right just come right out and ask them to follow you. For example, I’m here if you want to follow me.

Why should we develop a strategy?

Develop a strategy (goals & keywords). In order to start developing your brand on Twitter, you need to have a very clear understanding of:

  1. what your goals are
  2. who you are trying to reach

For example, my primary aim with Twitter is to popularize my blog. I primarily write about digital marketing and want to reach the audience interested in this subject, so I have identified digital marketing, social media, blogging and content marketing as some of the most relevant keywords for my brand.

I cannot stress enough how important it is to make sure you have the right keywords. Sometimes, you might think you know how people are talking about certain topics, but they might be using entirely different vocabulary. RiteTag is an excellent tool, which allows you to research and compare the popularity of Twitter hashtags and identify the best ones to use.

If your goal is to influence, promote or sell, your strategy should be communication based. You are going to want to attract attention. To attract attention, you are going to need to tweet, direct message, engage with other users and focus on getting information out in the Twitter world.

If you are using Twitter to keep up on news, learn, provide customer service or perform market analysis, your strategy should be to listen. You are going to want to decide who will provide the content you’re interested in and follow them. You will also want to learn how to utilize filtering tools, including hashtags and Twitter lists.

Why should we make a good bio?

Make a great Bio - Lots of people will look at your bio to decide whether they will follow you or not. Clearly and briefly write about your company. Keep it friendly, and even add a few quirky (yet professional) comments. Make sure your profile image reflects your brand, too

Why should we keep our bio current?

Keep your Bio current - Refresh your bio with events or business campaigns you are running. If you’ve just made a new webinar, for example, post a link to it from your Twitter bio. Include a simple CTA.

How can we optimize our Twitter account?

Optimizing your Twitter account. Since I use Twitter as а platform to promote my website, I put the URL not only in the dedicated space for it, but also in the bio itself. As you can see the URL (and location) are not displayed in all views, so adding your URL to the bio might be beneficial (just make sure it’s visually appealing, i.e. not a shortened URL.

Your bio is also one of the best places to target keywords relevant to your field of expertise. However, please do not forget to sound human – stuffing your profile with every possible hashtag that comes to your mind makes you sound like a bot and/or a spammer. Think about the people you'll be targeting. You want your brand to sound appealing to them, so add a quote or a quirky statement to show a bit of personality.

Location is really important if your strategy focuses on a certain locale. Mention it in your bio, not just in the location section, (look at the comment on adding URL’s above). It can also be a great conversation starter.

Why should we identify our target audience?

Identify your target audience. Follow (many) people and some will follow you back. Easy, right? Not quite. There are quite a few pitfalls where your Twitter juggernaut can come crashing down.

  1. You don’t want to follow too many people in one go (especially in the beginning), as it is very likely that Twitter will identify you as a potential bot and limit or possibly even delete your account. You’ve been warned.
  2. Apply the same measured and considerate approach described in the first part of this blog post, and you’ll set yourself on the path to success. Manual labor is not cool (especially when it comes to Twitter), but thankfully there’s a number of tools that will help you along the way.
  3. I recommend using ignitwit, not only because it’s free, but also because it adds a gamification element to your Twitter growth campaign, which serves two purposes:
    1. Prevents you from getting banned by Twitter
    2. Keeps you engaged and motivated to keep growing

When you first sign up for the service, it will use your Twitter profile to decide what keywords to use and find accounts for you to follow. You can always change these from the What you seek tab. After you finish with this, go to the Who you should follow tab to follow all accounts recommended to you by ignitwit. The number of users you can follow in a day depend on the limit you have set by the site, which is indicated in the upper right corner.

Don’t worry if you can’t follow many accounts at first. This serves to protect you from Twitter’s automated bot-detection systems. Keep coming back to follow your daily allocation, and soon you’ll get enough points to progress to a level with higher limit of follows and unfollows. This is the gamification element mentioned above.

One common tactic when growing your Twitter base is to follow the followers of an account that you have identified as a competitor or supplement to your own. For example, in the early days of my account, I used this tactic with Buffer’s account as I thought that the people who were interested in Buffer’s content might enjoy mine as well. One tool, which allows you to do this is Crowdfire through their CopyFollowers feature. Crowdfire is a well-rounded tool, which allows you to see, at a glance, everyone you follow, people who don’t follow you back, as well as your fans, i.e. people who follow you without you following them back. Another really useful feature of this product is the ability to see your recent followers and unfollowers. There’s a bit of a philosophical debate on social media forums whether you should unfollow back everyone who unfollows you, but I’ll let you decide this for yourself.

Why should we use short, provocative tweets under 100 characters?

Use Short, Provocative Tweets. Short tweets, under 100 characters get a 21% higher interaction rate. When you’re tweeting about your article, keep in mind that you don’t need to stick with the title of your post. Check out this example from Copyblogger’sBrian Clark. In six words, and less than 55 characters, he creates a call-to-action, and makes you want find out what his article is about: "Go forth and be insanely useful". The title of his article is actually “3 Modern Marketing Mistakes and How to Fix Them”. Take a blog post you wrote, and write out five variations of tweet that’s 10 words or less.

Why should we include an intriguing quote from the post?

Include an Intriguing Quote from Post. Again, you don’t need to just tweet the title of your article. Show your followers a little more about what your blog post is about. Quotes in general do really well on Twitter. Studies have shown that a tweet with a quote is 54%more likely to get retweeted. If your followers like your quote, and retweet it, they are also likely to click through to your website.

Why should we include statistics?

Include Statistics. People love statistics. If you have any interesting statistical information in your article, tweet about it. And to have even more of an impact, use numbers and characters - not just letters. The numbers and characters will make your tweet stand out in the river of tweets your followers get in their timelines.

Why should we use hashtags?

Hashtags are a great way to spread your tweets to various topics. For those who still don’t know what a hashtag is - basically, it’s a word or two behind a # that makes a common discussion subject. Hashtags have been in use on Twitter for many years, and they provide a great way to connect with twitter users beyond just your Followers.

There a few methods to use hashtags when you are tweeting to drive traffic back to your blog. Here are two examples:

  1. Use theme specific hashtags. If you want to promote a particular blog, landing page, contest, or ebook, you can create your own hashtag for it. In this example, Guy Kawasaki wrote a post on his blog about the good and bad reasons to write a book. He uses the hashtag #APEtheBook, which is the common hashtag he created to promote his ebook. You can use this method for your entire blog on your website, or specific events like a contest on your blog (we’ll get to this tactic shortly). For example, you could set up a hashtag like #myawesomeblog. This creates a place where others on Twitter can dialogue about your blog too. If anyone tweets using your hashtag, it will show up in the feed for that hashtag search. This can generate more interest in your blog, and more traffic to your site. (Of course, it helps to be very famous for this technique to work really well.)
  2. Use general post related hashtags. Include hashtags with the topics about your blog. This gets your tweet seen by other Twitter users searching for the topics you’ve written about. For example, Bored Panda writes about crazy news in their posts. They connect with readers on Twitter by using hashtags of the news topics. In this case, they use #thunderstorm and #supercell for their coverage on a Texas storm. This extends their reach to all of their followers on Twitter, and to other Twitter users interested in the Texas storm.

Twitter was one of the first social platforms to introduce hashtags. They are still very relevant today. Keep them to a max of 3 - otherwise you’ll look spammy, and you’ve only got 140 characters.

Why should we use @mention?

A mention is how you include Twitter users’ @usernames. They are a way you can send a tweet directly to followers, customers, or anyone on Twitter. You can use @mentions in a number of ways.

  1. If your blog post comments on prominent bloggers, companies or customers - mention them in a tweet that links back to your post. Not only will they appreciate the mention, but it might just get your tweet retweeted to their followers too.
  2. Mention people who’ve made good comments on your blog post, too. This is a great way to thank your loyal blog readers.
  3. You can also mention the author of the blog post. Whether they are a guest blogger, a new blogger, or even a regular blogger on your site, mention them in a tweet that links back to their post. It’s a nice gesture, and will likely result in a retweet to their followers.

Why should we use the Google Keyword Tool for Twitter?

Find your keywords. Use the Google Keyword Tool (now Keyword Planner as of Aug 26) to find the keywords that make up your industry or market. Remember to divert a river, don’t dig a well. In other words, tap into existing traffic rather than generating it from scratch. It is better to know about keywords than even about hashtags, because a hashtag is a keyword or a “theme” that can help amplify your exposure.

Why should we retweet mentioned blog content?

If someone mentions your blog content on Twitter, retweet their tweet.

Why should we ask for retweet?

Ask for a Retweet (or RT). This is a great way to get your blog related tweets retweeted. Simply ask your followers to retweet, or RT your update.

Tweets that ask for a “RT” or “retweet” get 12 to 23 timesas many shares as those that don’t. To get more traffic to your blog, ask for a retweet when you tweet a link back to your blog post.

Why should we use visually appealing image?

Use Visually Appealing Images. The more appealing and enticing your blog post tweets are, the more they will be interacted with, and the more they will drive traffic back to your site. Attach a really cool image in your blog post tweet. Make sure that it relates to your post. Try to find an image that will intrigue your followers, and make them want to find out more by clicking through to your blog post. You could even include a visual Call-to-Action, such as an image which includes the words “click the link to read more…”

36% of links shared on Twitter are images. Include them in your posts, to get your tweets shared, and get more followers.

Why should we ask question relating to our topic?

Ask a question related to Your Topic. A question in your tweet can generate lots of engagement. If the question generates enough connection and curiosity with your followers, it will get more clicks to your blog.

Why should we tweet about our blog-hosted contest?

Tweet about your blog-hosted contest. Running a contest, sweepstakes or group offer on your blog is a brilliant way to drive traffic to your site. It creates engagement with your readers, and gives great incentive for new readers to visit your blog. Read about how easy it is to set up a contest on your website or blog. Get our Free eBook: The Complete Guide to Website Contest and Promotions. Tweeting about your contest can drive even more traffic to your blog.

Why should we use Promoted Tweets?

Promoted Tweets are a pretty inexpensive advertising option provided by Twitter. They can help spread your content to your target market. Instead of just showing up in your followers feeds, the tweet will show up in other users’ feeds too. You can set up your Promoted Tweets to target by geography, interests, device used, and even by keywords. By promoting tweets that contain a link to one of your blog posts, you can broadcast your tweets to Twitter users that wouldn’t normally see them. This is an effective and cool way to drive new traffic to your blog.

  1. Use promoted tweets - Use ads on Twitter to promote your best tweets. Get them seen by your followers and potential new followers.
  2. Use promoted trends and accounts - Use other Twitter ad products, to promote your Twitter account and hashtag trends.

Why should we include a link to our blog in our bio?

Include a link to our blog in our bio. Your Twitter bio is what your followers (and others) see when they visit you on Twitter. It doesn’t change unless you make changes to it. This lends itself to being a perfect opportunity to drive more traffic to your blog. Include a link to your blog, or even a particular blog post, in your about and/ or contact sections of your bio. Both sections have clickable link capabilities. You can include CTA’s to entice your followers to click through to your blog too.

For example, if you have a great post you’ve written and you’d like drive traffic to it for a few weeks, make a CTA, and include it in your bio. Express the benefits of clicking through, similar to some of the above mentioned tweets.

Mari Smith uses this tactic, to drive traffic to a specific landing page on her blog. This particular link cleverly brings you to a post about Mari’s new Facebook Marketing Online Course. It’s a smart way to drive more traffic to her already very popular blog.

Why should we make our twitter known?

Make your Twitter known - Cross promote your Twitter handle on social sites. Set up a Twitter tab on your Facebook page, include it in your Google+ profile, your LinkedIn page, and any other social sites your business has.

Promote your Twitter on your blog and website - Embed your live Twitter feed on your website. Be sure you have a Twitter “Follow” button on your site. Make your blog posts easy to share, with a “Tweet this” button.

Why should we embed our best tweets?

Embed your best Tweets - Twitter lets you embed single tweets now. You can code them directly on your website or blog. (Click on “…More” on the tweet, then click “Embed Tweet”; copy the code and paste into your site.)

Why should we promote our twitter account on printed material?

Promote your Twitter on any printed material - If you use any printed material, such as business cards, flyers, or print ads, make sure you include your Twitter handle to make it easy to connect.

Why should we use Twitter to sign into other account?

Use your Twitter account to sign in to other forum sites - You’re likely engaging on other public sites. Sign in using your Twitter account, and your bio will often be shown when you post. If you’re successful on those sites, you’ll get more followers on Twitter too.

Why should we include our twitter handle when we guest blog?

If you guest blog, include your Twitter handle - If your business marketing includes writing for other sites, make sure you have your Twitter handle in your content marketing bio.

Why should we sign up for Twitter directories?

Sign up for Twitter directories - Yup, there are Twitter directories, where people go to search for interesting people and business. It doesn’t take long to sign up for these types of listings, they’re free, and it adds another way people can find and follow you on Twitter. Try out sites like: Twello, Wefollow, or TweetFind

Why should we follow the people that follow us?

Follow people who follow you - When someone follows you, check out their bio’s and return the follow. This is especially cool if you’re well known, or have a great twitter following already. It makes your new followers feel very special. (For example, I followed Ekaterina Walter- the brains behind Intel’s amazingly cool social media strategy, and now CMO of BRANDERATI - and she followed me back!)

Why should we follow other people who follow people who are like us?

Follow other people who follow people who are like you - Use Twitter’s “Who to Follow” list, which is catered to you, based on your activity on the site.

Why should we get an industry lead to follow us?

Get a celebrity or industry leader to follow you - Reach out to industry leaders on Twitter. Mention them, retweet them, and ask them to follow you. When they do, keep in touch. They may just retweet you to their followers.

Why should we send a direct message to our new followers?

Send a Direct Message to your new followers - Again, this makes your new followers feel like you listen and you care. Though the DM is sort of becoming old school, it doesn’t hurt. Just don’t use DM’s to spam!

Why should we use trending hashtags?

Use trending hashtags - Monitor trending hashtags - you can see trending tags for the world, and for geographic areas. When you see a trend that relates to your business, engage in that tweet chat by using the tag, and retweeting other people using the trending tag.

Why should we use campaign specific hashtags?

Use campaign specific hashtags - Create your own tweet community by using campaign, or even business specific hashtags. Promote these as a way for your customers to engage with you and others on Twitter. For example, if you’re running a Twitter contest, use a contest specific hashtag so everyone who enters can connect.

Why should we use general hashtags?

Use general hashtags - When you want to extend the reach of your tweets, seek out common hashtags that relate to your tweet topic. For example, if you are sending out a message about your store’s newest location, include the location name as a hashtag.

Why should we search for tweets with keywords and hashtags related to our business?

Search for tweets with business related keywords and hashtags - Do searches for relevant business words (such as your company name). Keep on top of mentions of you and your products on Twitter. Find new hashtags to engage with too.

Why should we be informative?

Be informative - When you are posting on Twitter, or any social media site, remember the 80/20 rule. Post 80% of your content about lifestyle or information; post 20% of your content about yourself. Tweet information related to your products - but not just your products.

Why should we just not self-promote?

Be informative - When you are posting on Twitter, or any social media site, remember the 80/20 rule. Post 80% of your content about lifestyle or information; post 20% of your content about yourself. Tweet information related to your products - but not just your products.

Why should we be original?

Tweet a lot of your own original content, or other content that would be of interest to your customers.

Why should we be inspiring?

Be inspiring - Tweet quotes of inspiration to connect with your followers. Quotes are some of the most retweeted content on Twitter.

Why should we tweet our blog posts?

Tweet your blog posts - Write teaser summaries of your blog posts, and link them back to your site.

Why should we tweet about breaking news?

Tweet about breaking news - Twitter is commonly used as an instant way to get the news. If there is a global news story, and it relates to your business customers, tweet the news to your followers. Or, get really creative, and be the first to tweet the news, with a branded spin.

Why should we repeat our most popular tweets?

Repeat your most popular tweets - Track what tweets are getting the most interaction. Send them out again, at different times. Reword them to keep your Followers engaged.

Why should we ask our followers to retweet?

Ask for RT’s - To get your tweets retweeted, go ahead and ask your Followers to RT. Asking for a RT gets a 12x’s higher retweet rate, than tweets with no ask. Ask for Retweet’s - Spelling out retweet, and asking for a “Retweet” results in a 23x’s higher retweet rate.

Why should we not auto-tweet?

Don’t auto-tweet - Don’t get into the practise of posting the same update to all of your social sites. You can share the same topic, but don’t post it exactly the same. An update on Facebook will read different than an post on Twitter. If you are using a Tweet scheduling platform, monitor what you’ve scheduled if a major incident happens that’s related to your business.

Why should we not rapid tweet?

Don’t rapid tweet - Don’t incessantly tweet to your Followers. They really don’t need to know what you are doing every five minutes. Tweet a few times a day, but time out your tweets throughout the 24 hour cycle.

Why should we engage our customer not our product?

Engage your customer, not your product - Here’s that 80/20 rule again (80% of your content is about your customer; 20% is about your business). Make sure you’re engaging with your customers on Twitter. Yes, you are marketing on the site, but you’re also providing customer service, and showing that you care and listen.

Why should we retweet our followers?

RT your followers - Show you appreciate your followers by retweeting good tweets to your followers. You give that follower more exposure, and show you are a business that cares about customers.

Why should we tweet about other blog posts?

Tweet about other blog posts - If you find a blog post that has mentioned your business, tweet it, and @mention the blogger who wrote it.

Why should we mention followers and great customers?

Mention followers and great customers - If you have a great customer or follower, @mention them, and something they do. Send this out to your followers too. Mention them in a #ff (follow friday), or suggest your followers follower them.

Why should we use .@mention?

Use the .@mention - Here’s a great tip. Use the .@mention to get your @mentions seen by your followers. If you start a tweet with the person’s username, it is only seen by them. Include a “.” in front of it to make it public.

Why should we check our Twitter throughout the day?

Check your Twitter throughout the day - Your customers want to engage with you on Twitter, make sure you are checking your Twitter at least 3-4 times/ day (or more - think of it like checking your email). Check your interactions and mentions.

Why should we partner with other businesses?

Partner with other businesses - Give your customers more, by mentioning business partners in your Tweet. You give your partners more exposure too, by retweeting their message.

Why should we engage our followers with contest?

Engage with contests - Add interactive contests (like vote contests, photo contests, photo caption contests, essay contests, or even video contests) to make your Twitter content more engaging. Contests can be ‘follow-gated’ to get you even more followers on Twitter.

Why should we run regular contests?

Run regular contests to gain momentum - Use engagement tactics like contests regularly to build habits in your Followers, and keep getting your contest tweets shared. Host weekly contests, for example, and use an app that sends a tweet to your entrants’ followers when they enter.

Why should we offer exclusive group deals?

Offer exclusive deals - Offer your Twitter followers group deals that they can only get if they follow you.

Why should we use sweepstakes and giveaways?

Use sweepstakes and giveaways - Like group deals, offer your Twitter followers the chance to win from you. Host Twitter sweepstakes and giveawaysavailable only to your followers.

Why should we target our ads?

Target your ads - Target to your Twitter ads to reach people who are like people who already follow you. Target your ads based on Twitter users’ interests. Geo-target your ads too.

Why should we launch new product live on Twitter?

  1. Launch a new product live on Twitter - Host a live tweet event to extend the reach of your product launch. Set up a hashtag, and get people tweeting as you launch live. You could use live tweets as regular Q&A sessions too, to connect with your market, and get more followers.

Why should we monitor what people are saying about our company on Twitter?

Monitor results - Always monitor your Twitter (and social media in general) results. Use Twitter analytics, or other third party dashboards.

Why should we tweet at different times?

Tweet at different times - Tweet outside of regular business hours. Use a social media management tool to schedule your tweets, and make your life a little easier!

Why should we tweet on weekends too?

Tweet on weekends too - Your customers are actively tweeting on weekends, make sure you’re connecting with them when they are. Check your analytics to determine your best tweeting days, and times.

Why should we improve our tweeting practices?

Improve your tweeting practices - Based on your analytics, improve your tweeting practices. If your Followers love your quotes, keep tweeting quotes. If a particular hashtag is getting you more followers, engage more on that tag.

Why should we include appropriate keywords in our profile?

Include appropriate keywords in your Twitter profile. These keywords are how you want people to find you. These keywords are also what you are interested in.

What is the favorites-follower rule?

The favorites-follower rule: I click ‘favorite’ on your Tweet, then you follow me. This method helps you gain targeting following by first finding Tweets that match your interests and targeted keywords. Then you click ‘favorite’ and often they reciprocate. This takes more time, but gives you a much higher quality and engaged following.

What is the offer-follower rule?

The offer-follower rule: You follow me, I give you something: information, ebook, etc. Make sure to give away something that your target audience will value. Make it easy for people to claim their reward.

What is the two ears and one mouth rule?

Two ears and one mouth rule: Listen (and research first) before you speak. It is much better to listen about twice as much as you tweet if you want a strong following that is engaged and targeted to your purpose and passion

Why should we listen with Topsy and TinyTorch?

Listen with Topsy. is a Twitter search engine that let’s you see if anyone listens or cares. Let’s you see the latest Twitter results in the past hour, day, week, 20 days, month or all time — with a cool trending graph. Also, be on the the lookout for a great social media tool called TinyTorch. This premier tool enables you to easily find relevant social content in your industry.

Why should we create and tweet great original content that fits our purpose?

Create and tweet great original content that fits your purpose. Create content that is informative and entertaining. Write about industry news, especially if you’re in a position to break the news. Stay on top of trends and provide commentary that adds context. If somebody releases groundbreaking research in your industry, write about this research. But don’t just regurgitate it. Use your own expertise to explain why this research is important. Show others in your industry how they can apply it to their work. Use a combination of short-form content, like tweets, and long-form content, like blog posts, to establish yourself as a thought leader.

Why should we summarize and curate great content that fits your purpose?

Summarize and curate great content that fits your purpose. Share facts, insights and statistics in 140 characters or less. Try to keep your tweets to about 100 characters to leave room for links and hashtags and to increase the likelihood that somebody will retweet your content. Use your Twitter lists to curate relevant content. Set up keyword searches to track content by keywords.

Why should we spend our time on really great headlines with keywords?

Spend your time on really great headlines with keywords. Your headlines have the greatest impact on how many people share and read your content.

  • Headlines with numbers in them consistently perform well.
  • “How to” titles promise a benefit to your readers.

Why should we target a shark?

Target a Shark: Refer to a shark, which can be an important company or person in your industry. This allows you to feed off the shark’s popularity to call attention to your content. Example: What Steve Jobs Can Teach You About Startup Success.

Why should we include keywords in our tweets?

Include Keywords: If you want to be known for sales motivation, make sure to include that keyword phrase in your headlines. Example: 6 Insanely Useful Sales Motivation Secrets.

Why should we resend tweets with different angles?

Some social media experts (Guy Kawasaki for example) recommend that you send the same tweet four times to cover all four U.S. time zones. If you want to mix things up, here are some different angles you can take:

  • Use statistics to show significance: 90% of your sales come from 10% of your list
  • Address tweets to the individual by including the word “you”: Why You Should Focus on 10% of Your Prospect List

Why should we alternate tweets by time of day and day of week?

Alternate tweets by time of day and day of week. Social media scientist Dan Zarrella says that the best time to tweet if you want to be retweeted is on Friday at 4 p.m. EST. That’s based on aggregate data he has analyzed for millions of retweets. The engagement levels on your Twitter account may vary based on your industry and other factors.

Why should we use Buffer App Tool to schedule our tweets?

Use the Buffer App Tool to schedule your tweets. Test different days and times. Monitor engagement by using Buffer’s Analytics tab. Identify patterns among your Twitter followers. Schedule your tweets for your optimal days and times. >Don’t overlook weekends. Some Twitter users see higher engagement over the weekend. But the only way to know is to test and monitor your results.

Why should we use Twitter with other media?

Twitter is a very passive media, but great to build awareness and start conversations. I recommend bridging to more assertive media like email, Chatter, LinkedIn, phone conversations, and live meetings. Live meetings are the most assertive, and work great at common events like Trade Shows, etc. Use Twitter to bridge to more assertive media as soon as you can.

Why should we put our hashtags at the bottom of every slide?

Put your hashtag right at the bottom of every slide in your PowerPoint to make it easy for people to see it and tweet while you are presenting.

Why should we leverage your tweets in Facebook, LinkedIn and blogs?

Leverage your tweets in Facebook, LinkedIn and blogs. Share your Twitter content with your audience on other networks by re-posting your tweets on Facebook and LinkedIn, when appropriate. You also can embed a tweet into your blog or website. Click on the date in the upper-right-hand corner of a tweet. Then click More and select Embed Tweet. Copy the code and add it to your blog or website.

Why should we use Twitter Chat?

If you want to get your audience to start interacting with you online, create an event. But not just any event. Host one that’s designed for people to chat with each other (and you). Specifically, consider hosting a Twitter chat.

Here’s what Nicole Miller of Buffer had to say about these popular events:

A Twitter chat is where a group of Twitter users meet at a pre-determined time to discuss a certain topic, using a designated hashtag (#) for each tweet contributed. A host or moderator will pose questions (designated with Q1, Q2…) to prompt responses from participants (using A1, A2…) and encourage interaction among the group. Chats typically last an hour. Imagine a business networking event – but without a dress code and with a keyboard instead of a bar.

Like with offline events, hosting online chats is a great way to establish your leadership in a specific area. Since April 2009, Small Biz Lady Melinda Emerson has been hosting Twitter chats. Every Wednesday evening from 8-9pm EST, Melinda hosts #Smallbizchat.

In this action packed hour, Melinda interviews a small business expert. Participants are able to see the guests responses in real time, and can chime in with their input as well.

To get extra mileage out of the valuable content from the chat, a full recap of the Q&A is posted to Melinda’s blog the following day.

As an added bonus, there’s time designated at the end of each chat for participants to share what their business does.

Why should we start a challenge?

Another way to get social while establishing your leadership on the web is to start a challenge. Encourage your audience, or those you want to be in your audience to get involved in a particular task. Then guide them step-by-step with actions that propel them toward that common goal.

Absolute Yoga Academy does a fabulous job of engaging their audience through challenges on Instagram. Recently, they created a 10-day Hollow Back challenge. Each day, they gave instruction with a brief video on how to do an asana on the road to a hollow back. Each day participants can win prizes for sending in photos of themselves doing the asana for the day.

Everyone wins with these challenges. Absolute Yoga Academy gets to lead and engage with their audience. The followers get steps closer to their goal. And some of them win cool prizes along the way.

Pick a common goal your audience is working or would like to work toward. Then establish a clear time frame for the duration of the event.

For each day of your challenge, develop an action step your audience should complete to move them closer to achieving the goal.

Make your audience the star. Another great way to connect with your audience is to take the focus off of you, and featuring them instead. Showcase cool things they’re doing. Share relevant photos, videos, and other information about them. Not only does it allow you to shout out your audience, but it gives them a buzz by getting highlighted by someone they follow. It’s also a great incentive for them to share with their friends and followers.

The Nomadness Travel Tribe is a group of over 8,000 travelers. Collectively, they’ve visited every country in the world. When members take a vacation, they are invited to share photos of their trip within the private Nomadness Facebook group. Each day, Nomadness publishes cool photos from members’ trips on their various social channels.

Choose an activity that’s easy to rally your audience around. Then invite them to share their stories with you, either through photos, videos, or even through the written word. Be sure to clearly explain the rules, and how you’ll use the information along the way. Then set-up a communication stream to share your audiences stories on social media. Tag those you’ve featured so they can feel the love.

What should we do when a follower retweet one of our tweets?

When people retweet you, thank them and start a conversation. Send people a personalized video or just start a conversation. Remember this is social and you’ve got to engage to really benefit from the entire experience.

Why should we follow the followers of those who are in your target market?

This is a highly effective way of building a quality Twitter following and as Jeff mentions in his tip, they are much more likely to follow you back.

Another way of doing this is using Twitter advanced search and searching those who are mentioning an influencer whose audience you’d like to follow you and start following them. This works well because if they’re mentioning the influencer on Twitter they are obviously active on Twitter. Sometimes if you’re just following the followers of someone else’s account randomly, they may not be active on Twitter and thus this decreases the effectiveness of this excellent tip.

What list should we create?

  1. Your Team: If you’ve got employees, contractors, consultants and other team members who are also on Twitter, create a list to keep up with them. Supporting your employees and turning them into advocates for your business online is a powerful tool. Engage with your team through Twitter, retweet their content (as it applies to your business), and feature them as you can.
  2. Your Customers: Your customers are the only way you stay in business, right? So stay connected! Create a Twitter List where you can tweet them back, and reward them for engaging with your company. It’s up to you whether you make this list public or private. My suggestion would be to keep this private so you can engage with customers but your competitors can’t swoop in and engage with them. We don’t need to make it easy for them!
  3. Industry Influencers: Every industry has thought leaders and influencers that help move us forward. This Twitter list will help you keep up with what they’re tweeting about, help you to easily engage with their tweets, and get on their radar if that’s a benefit to your company. Keep this list public so that others can easily subscribe and you’ve now become a resource center on Twitter for your industry.
  4. Your Partners and Affiliates: This would be another private list to keep but it’s an important one to make. Partners and affiliates that support your business should be on a list all their own so you can not only support their efforts but also look for additional ways to partner based on their tweets. For example, a partner of mine tweeted that she was looking to start adding more services for her customers and needed to brainstorm with someone who offered something similar. I was able to see it even though it had been tweeted several hours prior. If I didn’t have that list, her tweet would have been lost to me and I would have missed an opportunity to help out and increase our affiliation.
  5. Your Competitors: We always want to know what our competitors are up to in the Twitterverse. This list should absolutely be kept private and it’s not meant for you to engage with these profiles. Use this list as research to see what your competitors are tweeting about and who is engaging with their tweets.
  6. Networking and Event Attendees: Personally, I’ve had great success with networking and event attendees lists. This list is typically public and allows you to keep up with people you meet in real life back on Twitter. Create a list of people you meet at a local networking group and also at large conferences. This helps you follow-up after the event is over and stay top of mind with them as you actively engage. You can also be a resource for other event attendees by keeping the list public and tweeting the list link to others to let them know it’s there to help them out.
  7. Content to Curate: A Twitter List with content you can curate is a huge perk for businesses because it will help you to never run out of content. For example, if you are a Realtor, create a Twitter List that is full of real estate related resources that are credible like Zillow, Trulia, and You might also include Twitter feeds that are location based so you can curate content that showcases local events and happenings.
  8. People Who Retweet You: When people retweet your content, add them to a list so you can keep up with them. If someone has shared your content once, they are more likely to do it again! Add them to a list, follow them if appropriate, and keep engaged so they will continue to share your content with their followers.

Why should we use twitter to provide customer service?

“I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.” –Gary Vaynerchuk

It isn’t all about you, it’s all about them. If you really want to get results with Twitter, you need to understand this concept. You need to constantly look for new ways to please your audience; to help them achieve their goals and make them happy. If your business can do that, you’ll win their hearts and minds – and you’ll never be short of clients.

What I mean is that you should use Twitter as a customer service platform. Analyze what your audience is saying about you, your competitors, and any other topic related to your company, and alleviate those pains.

And for goodness sake, if you get a complaint or someone reaches out for help on Twitter, respond! More and more, people are turning to Twitter when the have a problem. If your businesses has a Twitter account, you damn well best be monitoring it for unhappy customers.

We can also use Facebook for customer service. The point of this is not to pick between Facebook or Twitter, but we should monitor what our customers are saying about us on both platform.

How can we create content that rocks?

  1. Focus on your customer, not your products – people don’t care about your products. They care about is themselves. Keep this in mind and you won’t go far wrong.
  2. Focus on your audience’s needs, not the industry trends – it’s common that companies talk about what’s “trendy.” If you’re smart, you won’t do that. Sometimes, trendy topics aren’t what your audience really needs. You should always address real problems.
  3. Hear what they’re saying and help them – Twitter is a great place to “hear” what your customers (and prospective customers) are saying. If you become a social media listener, you’ll detect pain points your audience wants to alleviate.

How can we build relevant followers?

  1. Intercept relevant conversations about competitors
  2. Follow the people involved in those conversations (and get the higher amount of them to follow back)
  3. Join the conversations by sharing relevant, valuable content

This method ensures that you build a following who actually cares about what you’ve to say. I mean, instead of just following random people in your industry, you focus on following people who really engage with content related to your topic.

Find Popular YouTube Channels in Your Industry. For instance, let’s assume that you run a Nutrition and Fitness YouTube channel. In this case, the kind of subscribers you’d be looking for should be people interested in losing weight and getting healthy, right? If you were one of those people, what kind of videos would you be watching? Well, here are three obvious options: Videos about diets, Workout routines, Nutrition tips.

What you’d need to do now is perform a quick YouTube search for one of the above terms. By taking a look at the results, you’ll find a bunch of relevant YouTube channels, and, some of them, might have an active Twitter audience, too. So create a list of at least 20 of them (you’ll use that list in the following step).

OpenSlate allows you to quickly identify YouTube influencers in your niche by performing keyword searches. For instance, if you want to find gaming YouTube Influencers, all you’d need to do is type in the keyword “gaming” into the search bar and OpenSlate will search through all the registered channels and will show you the most relevant ones, based on social media influence and the overall channel’s performance.

This is obviously a simpler alternative to option b, but there’s a catch. You need to have at least 5,000 subscribers to access the tool.

Shorten Your List of “Opportunities” on Twitter. In this step, you’ll separate the wheat from the chaff by identifying those competitors who do have an active Twitter audience. Notice I said “active,” not big. Many people think that a huge following means higher reach, but that isn’t always the case. A small, but engaged audience is much more valuable than a giant audience of ghosts. Now, the easiest way to find a competitor’s Twitter account is by performing a quick Google search. Just head over to Google and enter one of the following search strings: "Your competitor name + Twitter". If your competitor has a Twitter account, this will be enough to find it. Now create a list of at least 10 competitors with an active Twitter following.

Intercept Twitter Relevant Conversations for Your YouTube Channel. Once you’ve a list of “opportunities” in place, it’s time to intercept conversations. Don’t worry, it’s really straightforward. First, you need to head over Twitter’s Advanced Search – a tool that allows you to sort through all the Twitter conversations based on keywords, date, accounts, hashtags, and other criteria. Now, grab one of the Twitter handles you found in the last step and enter it in the section called “to these accounts.” Then, click “Search,” and Twitter will show you all the conversations people are having about that particular competitor. This tells you two things:

  1. Those people tend to engage with YouTubers in your industry
  2. Those people are very likely to engage with you, too

In simpler words, they’re the kind of followers you want to get. So, every time you intercept one of those conversations, follow the people involved. According to some experiments, around 20 to 25 out of 100 people you follow will follow you back.

Promote Your YouTube Channel on Twitter. At this point, you should have started intercepting conversations and getting some relevant followers. Now it’s time to leverage those followers. I mean, now you’ll see the fruit of your hard work. But how? You might ask. Well, by promoting your channel with your Twitter audience. First, you need to turn your videos into at least 100 different phrases (and, of course, include a link back to your channel on each phrase). You’ll use this list of phrases to self-promote your channel without seeming too repetitive. Here are three ways to do it:

  1. Benefits: Just create a list of all the benefits people will get from watching your video and turn those benefits into phrases. For example, if your video helps people lose weight, I can see at least 3 different benefits:
    1. Health
    2. Sex appeal
    3. Comfort
  2. Now, how can you turn those benefits into a phrase? Simple: Just tell people what they want to hear. See:
    1. “Get healthier with these unexpected tips” + Link
    2. “Learn how to be admired by men and envied by women with these amazing weight loss video” + link
    3. “This workout routine will help you fit into your old clothes again.” + Link
  3. Direct Quotes. Another option is to grab quotes directly from your videos. For instance, let’s say you interviewed an authority in your niche. Well, you could turn that invaluable video into dozens of different quotes and share them with your followers. This way, you’d evoke curiosity, and they would be more likely to click your links.

Automate using Social Quant and PostPlanner.

How can we use the Twitter Advance Search functionality?


Why should we grow targeted following?

A targeted following is the best kind of following to have. These kinds of followers are the ones who are interested in your tweets before they even start to read them.

Why should we ask questions?

Asking questions will encourage people to respond with their answers. This will allow you to engage more with your followers.

Why should we answer questions?

Answer questions to join a conversation. If you want to engage with new people, then look for the people who are asking the question. By answering these people’s questions with a tweet, you may get some new followers, but the conversation will more than likely continue.

Why should we tweet every 30 minutes?

Tweet every 30 minutes. Tweeting every 30 minutes allowed me to build a strong presence on Twitter. No, it’s not annoying to tweet this many times every day. Better yet, tweet every 20 minutes. The more you tweet, the more times people are going to see you. Tweeting every 20 minutes allows almost all of your followers who logged in on that day to see one of your tweets. I didn’t annoy more people by tweeting this much. In fact, I gained more people and saw more engagement for my tweets.

Why should we schedule tweet?

Schedule tweets. The only way you are going to tweet every 20-30 minutes is if you schedule tweets in advance.

Why should we tweet with pictures?

Pictures have been proven to increase retweets, favorites, and conversations you have with your followers. Basically, it’s something that you must do.

Why should we get the Twitter mobile app?

Get the Twitter mobile app. The Twitter mobile app allows you to tweet at the moment no matter where you are. If you’re in the parking lot waiting for someone to get to the car, you can send out a tweet with the mobile app and respond to people in real time.

How can we find targeted followers?

Use Twitter’s search engine to find targeted people. It’s cool, reliable, and easy to find targeted people with Twitter’s search engine. Follow targeted people who are likely to follow back, people that you like, people you want to (and can) build connections with, tweet awesome stuff, and/or the leaders of your niche. Don’t follow the people who are not going to provide more value for your Twitter experience.

Why should we follow journalists?

Follow journalists. If you follow these journalists and build a strong presence for yourself on the web, then these journalists will be more likely to write about you in a popular magazine.

Why should we tell people about all of your accomplishments in our bio?

The accomplishments are proof that you are an expert. The social media expert who got on the Forbes Top 50 Social Media Power Users list looks much better than the social media expert with 500 followers.

Why should we use TwitterCounter to keep track of statistics?

Use TwitterCounter to keep track of statistics. The best way to grow on Twitter is to know when you did well and when you did bad. TwitterCounter allows you to see how many followers you gain for up to 6 months (free version). It’s a nice tool to utilize.

Why should we thank the people who share our blog posts?

Thanking people for sharing your blog posts is an unexpected act of courtesy that can result in this person sharing more of your blog posts and being grateful that you thanked them.

Why should we favorite tweets on occasion?

Favorite tweets on occasion. Talking with someone is better than clicking the little star.

Why should we use more verbs and fewer nouns?

You will get more retweets this way

Why should we use hashtags?

Using hashtags also has a good effect on getting more retweets. However, any tweet with more than two hashtags does not get retweeted as much.

Why should we make our tweets 70-100 characters long?

This is just another way to get more retweets. 70-100 characters seems to be the sweet spot.

Why should we not connect our Facebook account to our Twitter account?

Do not connect your Facebook account with your Twitter account. It’s annoying for your friends and followers on Facebook. It’s not worth it.

Why should we use our Twitter account to promote our other social networks?

If Twitter is your biggest social network, it may take a small push to turn your other social networks into something extraordinary as well.

Why should we promote our Twitter account on other social networks?

Promote your Twitter account on your other social networks. Getting multiple small pushes to leverage your Twitter account can lead to something incredible.

Why should we pin a tweet to the top of our profile?

Pin a tweet to the top of your profile. Make it the tweet that you want everyone to see. Choose wisely.

Why should we focus on one specific niche?

People follow specific people. If you scatter around from niche to niche, people will not know why they are following you.

Why should we tweet motivational quotes?

Tweet motivational quotes. No matter what your niche is, motivational quotes always increase follower.

Why should we get in touch with leaders in our niche?

Get in touch with the leaders in your niche. Leaders chat with other leaders. Show people that you are a leader by talking with the leaders. In addition, you will be able to learn new things by talking with the leaders of your niche.

Why should we tweet a tip of the day?

Tweet a tip of the day. This allows you to provide your followers with easy to access knowledge about your niche.

Why should we follow others instead of trying to be a rock star?

Follow others instead of trying to be a rock star. Don’t be the guy or gal who wants to have 100,000 followers and only follow 10 people. It doesn’t work that way, and even if you got that to happen, you are not using Twitter to its fullest potential (building connections).

Why should we use Fiverr?

Hire someone to create your background. I hired someone to design my book cover and saw unprecedented success in my book sales. Hiring someone to create an awesome Twitter background for as little as $5 on Fiverr can make you look more professional.

Why should we follow back?

Follow back the people who follow you. This is all about building the connections that you have gained through Twitter.

Why should we not use automated DMs?

Do not use automated DMs. That is, unless, you like getting unfollowed. Properly use DMs to contact some of your followers. Personalized messages to a few followers strengthens the connections you have with those followers. In addition, you can have long conversations by sending DMs back and forth to one of your followers.

How can we turn your Twitter followers into fans?

Turn your Twitter followers into fans. Tweet incredible content and build your credibility. Become someone who your followers would be proud to show off to their friends.

Why should we become a guest blogger?

Become a guest blogger. Guest blogging is an easy way to get more exposure and followers on your Twitter account. In addition, becoming a guest blogger builds on your preeminence.

Why should we get people to interview us?

Get people to interview you. You credibility gets boosted and you get more followers at the same time.

Why should we interview other people?

For most people, this tip is easier than Tip #45. The people you interview will be very likely to follow you on Twitter and tell their followers about you.

Why should we Only list one person for Follow Friday?

Only list one person for Follow Friday. Follow Friday is overrated, but if you participate in it, only list one person for every Follow Friday. No one likes to see a list of 10 usernames with no motives to follow those people.

Why should we review our Twitter apps?

Review your Twitter apps to make sure there are no problems. That’s how you get hacked. I got hacked once because I did not review my apps carefully. Learn from my heartache. This is talking about mobile apps. This is talking about web apps that we give access to our Twitter account.

Why should we stay focused within our niche?

You should tweet about one thing 80% of the time. Stay focused on one niche. You can go out of your niche sometimes, but use this 80% rule to make sure most of your tweets are the ones that your followers want to read.

Why should we look at what the leaders of your niche tweet?

Look at what the leaders of your niche tweet. Then see if you can tweet something similar.

Why should we tweet slideshares and infographics?

Tweet slideshares and infographics. Those happen to work very well on Twitter.

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