Twitter - Term definitions and HowTos


What is Twitter?

It's a platform wherein users share their thoughts, news, information and jokes in 140 characters of text or less. Twitter makes global communication cheap and measurable. Profiles are (usually) public — anyone in the world can see what you write, unless you elect to make your profile private. Users "follow" each other in order to keep tabs on and converse with specific people.

What is a Tweet?

The most basic of definitions your need to know. A tweet is a message posted via Twitter containing 140 characters.

What is a Follower?

Follower: A follower is a Twitter user who has clicked on your “follow” button and is subscribed to your tweets. Generally, the more followers you have, the wider reach you have on Twitter.

What is a Feed?

Your Twitter feed (also called a timeline) is your list of updates from users you are following. It is also where your tweets appear to your followers. Your list is constantly being updated, in real time.

What is a Hashtag?

Hashtags are a word or word phrases after the number sign (#). Hashtags can contribute to making your tweets go viral, and creating and connecting with communities on Twitter. They are a way to organize topics around the world on Twitter. You can make your own hashtags, such as to promote a particular product or contest. You can join popular hashtags to get your message heard further and increase brand awareness.

A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #AmericanIdol, #Obama). A hashtag is a discovery tool that allows others to find your tweets, based on topics. You can also click on a hashtag to see all the tweets that mention it in real time — even from people you don't follow.

If you click on a particular hashtag, you'll be able to see all tweets that have also used that hashtag. It's a grouping mechanism that allows you to get the general public's sense about a specific topic or issue.

This is a very convenient way to drop in on subjects as broad as #OrganicFood or as focused as #BehindTheLaunch. Feel free to create your own subjects — just make sure you don't use any spaces between words in a hashtag. The #Discover tab at the top of the page will display content and hashtags that might interest you, based on your own tweets.

Use a maximum of two hashtags per tweet. Hashtags are a useful way to get your tweet out to people who are actually interested in its main subject, but too many hashtags in a single post can be overwhelming. Hashtags can be a #useful #tool

What is a Direct Message?

A private, 140-character message between two people. You can decide whether to accept a Direct Message from any Twitter user, or only from users you are following. You may only DM a user who follows you. The messages are private, between you and the receiver, but keep in mind what you say could still be leaked — so make sure whatever you send is something you'd feel comfortable having publicly posted.

To send a direct message, click on the gray gear icon at the top of your Twitter profile. Select Direct Messages and create a new message. Once you submit it, it will appear in the recipient’s inbox.

What is a Mention?

A way to reference another user by his username in a tweet (e.g. @mashable). Users are notified when @mentioned. It's a way to conduct discussions with other users. To mention someone in a tweet, append @HisOrHerHandle to your tweet. To send someone a private direct message, just append @HisOrHerHandle to your tweet. To send someone a public direct message, just append @HisOrHerHandle to your tweet.

What is Retweet?

A Retweet is when your tweet gets shared. Twitter is all about sharing things that your followers might find interesting, useful, or entertaining. When you use Twitter well, your Tweets will get retweeted. This expands your reach exponentially, as your tweet is seen in the retweeter’s feed to their followers, and so on.

Retweeting is a common way to share something interesting from someone you follow to your own set of followers. Pertinent information tends to spread virally via retweets. It's important to remember that a retweet should be thought of as quoting someone or citing a source.

There are a couple of ways to retweet someone. You may choose to simply hit the retweet button that appears when you hover your mouse over someone else's tweet. When you click this button, the tweet will be sent to your set of followers, using the original tweeter's profile pic alongside a note that you have retweeted the post. Additionally, a small green icon will appear in the top-right corner of the tweet.

Another way of retweeting arose from the Twitter community itself. This way is a ever-so-slightly more labor intensive, but gives you the opportunity to comment on a tweet before you retweet it. Simply click to expand the tweet, copy and paste its text, and then create a new tweet by clicking the compose icon in the top-right of your profile page. Be sure to include the letters "RT" and the handle of the person who originally tweeted the information. (This is illustrated in the lower example in the picture below.) Notice that the tweet now appears in your timeline, with your profile pic and your comment before the original tweet.

What is Trending?

When a hashtag or topic is the most popular on Twitter, it becomes trending. Your Twitter homepage has a list of the top ten Trends on the left hand side. These are constantly being updated, and they are tailored towards you and who you are following. You can change the Trend from worldwide to more localized Trends.

Trending topics, or TT, are topics discussed by many users at a given time. You can Favorite a tweet by clicking on the star. That is a great way to recognize someone for sharing your content.

What is a List?

Twitter lets you categorize users that you follow. This is a great way to follow certain groups of customers or information sources, particularly when you are starting out, or when you follow many fellow twitterers.

What is the limit on the number of users that you can follow?

Every account can follow 2,000 users total. Once you’ve followed 2,000 users, there are limits to the number of additional users you can follow. This number is different for each account and is based on your ratio of followers to following; this ratio is not published.

What can I use Twitter to tweet about?

People use Twitter to share with their friends / followers whatever they are doing. Some examples are:

  • Videos that they just watched and liked
  • Books that they just read and liked
  • Movies that they just watched and liked
  • Food and restaurants experience
  • What they are about to do (going to lunch at … restaurant, going to a movie, taking a trip)
  • Things that you like, dislike, enjoy (articles, books, quotes, movies, food, clothing, electronic gadgets, products, pictures)
  • Experiences
  • Breaking news

Can we tweet the same thing over and over again?

Twitter doesn't have a rule against this, but if you are a marketer and want to keep your brand / products afloat, you can tween the same thing over and over but try to put some time between tweets, and have some other tweets in between so that you do not to bore your followers.

What is Gnip Insights APIs?

How can we use Twitter to find the latest things that people are talking about?

Use Twitter Moment. It is one of the links in the top menu. Alternatively, we can try the following:

How can I tie my account to Facebook?

Tie your account to Facebook. It's easy to pair your Twitter activity with your Facebook account, so you don't have to double the effort. Just go to Settings (the gears tab on the right) and go to the Profile section to add Facebook.

How can we send a follower a private Direct Message?

Append @HisOrHerTwitterHandle to your message.

How can we respond to a tweet?

Just click the Reply button. Clicking "expand" or "view conversation" on a tweet will display all the responses that message received, including tweets from people you aren't following.

How can we see someone follows or @mentions us?

You can see when someone follows or @mentions you in the @Connect tab at the top of the page.

What is the meaning of the vertical blue line in the timeline?

You might also notice a vertical blue line connecting some tweets. When two or more users you follow are involved in a conversation, Twitter automatically groups those messages together on your timeline, displayed chronologically from when the most recent tweet was sent. Up to three messages in the conversation will appear on your timeline, connected by the vertical line. If there are more than three messages in the conversation, click on any one to view the entire conversation.

How can we avoid missing a beat?

A lot of people complain that Twitter is hard to follow. If people tweet something and you’re not online, you might not see it until later. But the idea of Twitter isn’t to catch every single thing someone tweets, it’s to be on the Internet at the same time as other people. It’s like a giant hangout—an open and rich chat room that’s happening in public.

Twitter will occasionally filter the timeline, showing tweets of your favorite people first (Twitter sees who you talk to the most, so it knows who you’d like to see tweets from) before showing real-time tweets again in reverse chronological order. It’s a nice feature that helps you get caught up on everything that’s happened while you’ve been away.

Still, if you don’t want to miss a beat, here are some tips.

  • Go directly to the page of the person you want to follow closely and see what all they’ve tweeted
  • Search for the hashtag of the event you wish to follow, then tap on the “Live” tab to see the most recent tweets in the larger conversation.
  • If you prefer a more curated feed, you can go into the Settings tab in your app > Timeline > Select “Show me the best Tweets first.” Turn this setting off if you prefer to just see real-time tweets in the order they were tweeted.
  • Turn on your Notifications. You can set your mobile app to send you push notifications based on popular Tweets from your activity and when news breaks. This is really helpful if you want to keep track of your favorite folks and news outlets, but can’t be online all day to watch.
  • Use Tweetdeck, a more customizable Twitter app. You can make private lists with only a few people on it that you can check to make sure you catch everyone’s tweets in that list.

How can we make our Twitter account private?

Remember, everything on Twitter is public by default. However, you can easily make your own private experience. If you’d like to make Twitter a place where you privately interact with friends, just set your account to private. Turning this setting on means you will have to manually give permission to anyone who wants to follow you if you’d like them to be able to see your tweets and communicate with you. With a private account, only the people who you’ve given permission to follow you will see your tweets.

Most importantly, if your account is public and someone is acting a fool—posting mean tweets or just bugging you constantly—don’t hesitate to block them, mute them, or report their behavior. All of these options are available to you, so don’t be afraid to use them.

How can we create an alternative timeline?

Once you start following more than a few hundred accounts, you’ll quickly realize it’s hard to keep track of your timeline. Twitter Lists allow you to create an alternative timeline by segmenting the accounts you follow based on topics, relevance, or how close they are to you. For example, you may have a list for people you know in real life, and/or people who live in the same area as you. Create a list. You’ll use it to keep an eye on people you really want to add to your flock and engage them whenever there’s an opportunity to do so. This should be a key component of your strategy because engagement allows you to show your humanness.

List can be created from a drop-down menu that is display when you click on your profile icon in the top right corner of the screen. When we look at a particular profile, you can click on the gear icon and select the "Add or remove from lists" menu item. This will display a popup. You can click on the appropriate check boxes / lists and then just close the popup.

How can we import people from our email account into Twitter?

Before you begin building a list of followers you don't know, scan your contact list for friends and family who use Twitter, and follow all of them. Twitter actually has a tool that lets you do this.

How can we use Twitter without posting a single tweet?

  • Follow interesting people / influencers and comment on their tweets, or just "favorite" / "like" their tweets.

How can we embed a YouTube video?

Simply paste a YouTube video URL into a tweet. Your followers will be able to view the video right in their Twitter stream by clicking on the “View Media” link that appears in your tweet.

How can we embed a tweet into our web site?

Leverage your tweets in Facebook, LinkedIn and blogs. Share your Twitter content with your audience on other networks by re-posting your tweets on Facebook and LinkedIn, when appropriate. You also can embed a tweet into your blog or website. Click on the date in the upper-right-hand corner of a tweet. Then click More and select Embed Tweet. Copy the code and add it to your blog or website.

How can we check our stand on social media?

Check where you stand on social media tools, like,,, Your influence on social media matters. The higher your score is, the more influential and relevant you are to others in the social media realm. One of the most popular tools is Klout. Quickly set up an account on Klout to see your score from 1 to 100.

How can we vote in a poll?

When you see a poll in a Tweet, simply click or tap your preferred option. The results are instantly displayed after you vote. Your vote is indicated with a checkmark next to the choice. You can vote in a poll one time. The current total vote count and the amount of time remaining in the poll are displayed under the poll choices.

How can we see the final result of a poll?

A Twitter Poll ends between 5 minutes and 7 days after it has been posted, depending on the duration set by the person who Tweeted it. The winning choice is shown in bold. If you vote in a poll, you may receive a push notification alerting you to the final results.

How can we vote in private?

When you vote in a poll, your participation is not shown to others: neither the poll creator nor other participants can see who has voted or how they voted.

How can we create a poll?

You can create your own Twitter Poll on the web or in the Twitter app (iOS or Android).

  1. Click into the compose box at the top of your Home timeline, or click the Tweet button in the top navigation bar.
  2. Click the Add poll icon.
  3. Type your poll question into the main compose box. You can use up to 116 characters in your poll question.
  4. Insert your first poll option into the Choice 1 box, and your second poll option into the Choice 2 box. You can use up to 25 characters for each option.
  5. Click + Add a choice to add additional options to your poll. Your poll can have up to four options.
  6. Your poll’s duration defaults to 1 day. You can change the duration of your poll by clicking 1 day and adjusting the days, hours, and minutes. The minimum amount of time for a poll is 5 minutes, and the maximum is 7 days.
  7. Click Tweet to post the poll.

Photos cannot be included in a Twitter poll.

How can we show the location where we are tweeting from?

You can choose to add a location to your Tweets using Twitter for Android, Twitter for iOS, or other mobile applications. For example: To give additional location context to your Tweet, you can add a general location label such as “SoMa, San Francisco." In select locations, on Twitter for iOS and Twitter for Android, you may also label your Tweet with the name of a specific business, landmark, or other point of interest. These locations are provided by Foursquare.

If you are using Twitter for Android or Twitter for iOS, the Tweet may also include your precise location (e.g., the coordinates of the street intersection where you Tweeted), which can be found through API, in addition to the location label you select.

Tweeting with your location is disabled by default for everyone. To add a location to your Tweets:

  1. In the Tweet compose box on, click Add Location (next to the location marker ) in the compose box.
  2. Your current location will be displayed.
  3. Click the location button again to see a dropdown menu with other options. You can choose any location listed, and your selected location will show up with a green checkmark.
  4. You can also search for a location by using the search field at the top of the location menu.
  5. The Turn location on settings will be saved, so the next time you compose a Tweet on your location information will automatically appear and be associated with your Tweet.

How can we turn off the location stuff?

To stop including your location in your Tweets:

  1. In the Tweet compose box on, click the button with your location.
  2. Select Turn off location from the dropdown menu.
  3. The Turn off location setting will be saved, so next time you compose a Tweet on your location information will not appear.

Your browser may ask to “Remember Your Location" or to "Share Location". Click "Yes" if asked.

How can we remove location data from our tweets?

To remove your location data from displaying in your previous Tweets, including Tweets posted from mobile devices, you can either:

  • Delete a particular Tweet that has the location data attached; or
  • Remove location data from displaying in all of your Tweets. To do this:
    1. Log in to your account on
    2. Go to your Security and privacy settings.
    3. Under Privacy, look for Tweet location.
    4. Click Delete location information. Please note: this can take up to 30 minutes to complete.

How can we delete a tweet?

  1. Sign in to
  2. Visit your Profile page.
  3. Locate the Tweet you want to delete.
  4. Click the More icon (•••).
  5. Click Delete Tweet.
  6. Done! Your Tweet has been deleted.

How can we use Twitter search functionality?

When you search on, you can filter your results by clicking Top, Live, Accounts, Photos, or Videos (located at the top of your search results). Clicking Top shows popular Tweets that many other Twitter users have engaged with and thought were useful.

Top Tweets are Tweets that lots of people are interacting with and sharing via Retweets, replies, and more. If Tweets you love aren't showing up as top Tweets, it means those Tweets may not be part of the widespread conversation. Click Live to see more Tweets matching your query.

You can change the type of search results you see by clicking the filters at the top of your search results. Select Live (or All Tweets if you’re on a mobile device) to see unfiltered results of Tweets matching your query.

Some older results may be highlighted at the top because they have been determined to be of high value for your query. Our search engines have found those Tweets to be particularly relevant to the subject you’re looking for, even though they may not be the most recently posted Tweets. Click Live (or All Tweets if you’re on a mobile device) to view the rest of your search results in real-time order.

There are many ways to use search on Twitter. You can find Tweets from yourself, friends, local businesses and everyone from well-known entertainers to global political leaders. By searching for topic keywords or hashtags, you can follow ongoing conversations about breaking news or personal interests.

To search from the web:

  1. Log in to your account on
  2. Enter your search query into the search box at the top of the page and hit the return key.
  3. Your results will show a combination of Tweets, photos, accounts, and more.
  4. Filter your results by clicking Top, Live, Accounts, Photos, or Videos (located at the top of your search results).
  5. Click More options to see the above filters as well as News. You can also choose to see results From everyone or From people you follow, and From everywhere or Near you.
  6. Pro tip: Embed your search by clicking More options and selecting Embed this search. Find more information in the developer documentation here.
  7. Learn more about using additional advanced search options to tailor your search results in this article.

To search for Tweets mentioning a user, enter the user's username, preceded by the @ symbol, into the search box at the top of the page.

How can we use the advanced search functionality?

Advanced search is available when you’re logged in to It allows you to tailor search results to specific date ranges, people and more. This makes it easier to find specific Tweets.

  1. Enter your search into the search bar on
  2. At the top of your results page, click More options and then click Advanced search.
  3. Fill in the appropriate fields to refine your search results (see below for some helpful tips).
  4. Click Search to see your results.

How can we use the save search functionality?

To save a Twitter search:

  1. Sign in to your Twitter account on
  2. Enter your search into the search box.
  3. At the top of your results page, click More options and then click Save this search. Next time you click the search box, a pop-up menu will display your Saved searches.

You may have up to 25 saved searches per account. To revisit a saved search:

  1. Sign in to your Twitter account.
  2. Click anywhere in the search box at the top of the page.
  3. Scroll to your Saved searches and click on the saved search to revisit results for that query.

The save search functionality save the search query so that you do not have to re-enter the search query. It does not save the search result.

How can we remove a save search?

  1. Sign in to your Twitter account.
  2. Click anywhere in the search box at the top of the page.
  3. Scroll to your Saved searches and click on the X to the right of the search you would like to remove. This search will no longer appear in your saved searches.

How can we embed a search?

  1. Sign in to your Twitter account.
  2. Enter your search into the search box.
  3. At the top of your search results, click More options and then select Embed this search.
  4. Follow the instructions to create a search widget that you can add to your website. Find more information in the developer documentation here.

How can we start a Twitter Chat?

Pick a topic that interests your audience. Next, figure out a format for your show, whether it’s an interview, or just a group chat. Then pick a time, and frequency to have the chats. Promote the chat to your audience, and others you think may want to participate.

How can we use Twitter to grow a Facebook Group?

Facebook groups are an extremely effective tool for supporting your community-building and marketing efforts. Because your audience “opts-in” to be a part of them, you have a much greater chance of staying in front of those community members and getting around the problems with organic reach, especially if you stay active in the group.

So how do you create your own large community? It should be easy as long as you’re providing great content, right? Everyone will want to be a part of your fee online community where they will get access to amazing, value-packed content, right? <wink>

When I began the process of building my own online community, I had stars in my eyes dreaming about how easy it would be to grow my Facebook group. Unfortunately, I learned quickly that it was just a little easier said than done.

I quickly discovered that community building does not happen overnight. People dripped into the group slowly with no significant growth, and it wasn’t for lack of trying. I ran Facebook ads, invited new connections on LinkedIn, and shared information on my Facebook page. Nothing worked. I needed to find a way to drive my community growth without a lot of time, energy and money.

That’s when I tried using Twitter to drive traffic and discovered that with three very simple steps, I was able to take my Facebook group from essentially zero to well over 2,000 during the course of eight months.

Set up an automated direct message. I know that not everyone is a fan of sending direct messages on Twitter, and I agree that they have become a favorite tool for spammers. However, when used correctly, they provide you an opportunity to communicate directly with new followers in a much more personal kind of way.

My message went something like this: Hey! Great to connect. I’d like to invite you to join my free FB group where I share tips for growing your biz on social media.

Now don’t get me wrong, not everyone was interested in engaging with me via direct message. Many would ignore the message, some would just respond “no.” But many would take the time to thank me for the invitation and check it out. I also very quickly noticed the power of social credibility. The more people to join the group and the larger it became, the more rapidly people joined. When I passed the 500 member mark, growth seemed to explode.

Another step I took to drive my community growth was to set up a queue with tweets in Social Oomph, inviting people to join the group. I created several different variations with the same basic message and set them to be tweeted out on rotation every six hours.

Don’t forget value. As I was building my community, I was diligent about consistently providing value by engaging with my audience and posting fresh content in the group every few days. The tips were short but useful and I was careful to respond to questions in a timely manner. I also was using Social Quant to maximize on the growth potential of my community on Twitter, which enabled me to get my messaging in front of new people every single day.

There are a wide variety of reasons why you might want to consider building your own community in a group on Facebook. For me, it was a chance to develop new relationships and drive loyal fans to my paid offers. For you, it may be an opportunity to improve customer loyalty and develop deeper relationships with your customers. Regardless, with Twitter as the driving force, you have the power to easily grow a massive community of targeted fans.

How can we start or join a tweet chat?

A tweet chat is essentially a live event on Twitter where users engage around a specific topic. Participants use a hashtag to filter through the regular Twitter chatter and turn their newsfeed into a single conversation. The host or moderator sets a specific time so participants know when they need to be available to engage live.

All you have to do is tweet during the designated time using the hashtag that has been provided by the host. To follow the conversation more easily, I recommend using a tool like Hootsuite or TweetDeck. Some other options include Nurph, Twchat, or our favorite TweetChat.

The infamous Google spreadsheet. This Google doc has been around almost as long as Twitter chats. There are approximately 100 tweet chats on the spreadsheet and they’re sorted by community to make it easier to find one that is right for you. This is a good resource to start with if you’re looking for a Twitter chat for your industry.

Gnosis Arts. This list is organized by day of the week and can be a little difficult to read. However, there are literally hundreds of Tweet chats here and with pressing the trusty Ctrl + F feature for searching on your keyboard, you’re guaranteed to find one.

Twubs. This directory works well for finding tweet chats, since it allows you not only to register your own tweet chat, but to also search for chats based on categories or keywords.

Chat Salad. This one shows the date and time for the tweet chat, which makes it convenient since you can plan ahead and do any necessary prep.

Still can’t find a topic that interests you? Try Googling “your topic niche + Twitter chat.”

In order to ensure there is no confusion about which answers belong to which questions, there is a number system in place for both questions and answers. For example:

@host: “Q1: What social media platforms do you use most? #Hashtag used for event”

@participant: “A1: I like to use Facebook, Twitter, Instagram, and Periscope. #Hashtag used for event”.

Notice that every tweet must contain the appropriate #hashtag used for the event or it won’t appear in the tweet chat.

If you’re using a tool like TweetChat they’ll do it automatically for you. If you want to add something to the conversation, just refer to a question or answer with Q”X” or A”X” (the X is the number of the question or answer so people know what you’re referencing).

Some great social media tweet chats we recommend:

Kim Garst’s (@kimgarst) new #socialcentschat
Post Planner’s #ViralChat that takes place Thursdays at 9PM ET
Pam Moore’s (@PamMktgNut) #GetRealChat that takes places Tuesdays at 9PM ET
Biz Lady Emerson’s (@SmallBizLady) #SmallBizChat

How can we use Twitter search to find local users?

Do a location-based search. This is particularly useful for local businesses wanting to connect with people in their area. This feature enables you to easily search for conversations happening locally that you can jump into. This is also a great way to find people in your local area who you can follow (and who hopefully will follow you in return).

To use this feature, go to the advanced search page and in the Places section enter the neighborhood or city you want to search for.

How can we use Twitter to find people that are asking questions?

People are asking questions every day on social media and Twitter is no exception. How powerful would it be if you were able to jump into a conversation (which is completely acceptable on Twitter) and answer someone’s question that is related to your business or industry? Better yet, what if you were to create an entire blog post answering their question in detail and then share it with them? This would drive traffic back to your website, help establish you as an authority figure and likely would create a loyal fan.

The easiest way to search for questions on Twitter is to just check the “question” box at the bottom of the advanced search page. However, Twitter also uses traditional Boolean search operators that allow you to narrow your searches down even more.

To search for questions around a specific keyword, type: ‘keyword’ ? -filter:links lang:en. Use a keyword that would be used by the audience you’re trying to connect with. The question mark allows you to see only tweets that contain a question. The filter:links addition to the search enables you to filter out the posts that contain links. You could leave this out of your search, however, including it means you’re less likely to see promotional tweets and more likely to just find people who are genuinely looking for answers to a problem. Finally, the lang:en means you are instructing Twitter to only show you tweets in English.

How can we search for Twitter lists?

Okay, so admittedly, you won’t be using the Twitter advanced search to find Twitter lists. However, this tip is extremely useful if you’re trying to find great content for curating or people to follow around a specific topic. It’s also incredibly easy!

Simply go to Google and type:*/lists/keyword

How can we search Twitter for a specific event?

Search within a specific date range. If you’re looking for content around a specific event, it may be a good idea to include a date range for the search. For example, Social Media Marketing World 2015 has come and gone, but because content from the event is still being accessed every day, people are still tweeting about it. However, you may just want to access the tweets/content from the time the event was taking place. This is where the Dates fields come in handy. Simply enter the date range you want to search and you’re set!

How can we save our search queries?

If you’re constantly searching for content within specific search parameters, it may be useful to save your searches, allowing you to quickly access them with just the click of a button. To save your searches, go to the top of your search results page and click the Save button in the top right hand corner. To return to your saved searches, go to the search box and click within the box. All of your most recent searches as well as your saved searches will appear.

How can we use a negative search operator?

There may be occasions when you want to ensure the keyword you’re searching for is in the right context. On those occasions, you can tell Twitter to EXCLUDE tweets that contain a word by adding a dash before the word. (Think of it as subtracting the word you want excluded.) Note: make sure you don’t put a space between the dash and the term or it won’t work properly.

If you were looking for tweets about the apple fruit, for example, but didn’t want to get hundreds of tweets about the Apple technology (because you know that would happen), you would search for “apple –ipad –iphone” to remove any mention of the Apple products.

How can we search for (or avoid) retweets?

Easily search for retweets by adding “RT” to your search query. Note that this doesn’t require the letters RT to actually be a part of the tweet. Even when someone clicks the retweet button and “RT” isn’t added to the retweet, it will still show up in a search for retweets.

While this could be useful, chances are you’re probably more likely to do a search where you’re looking to exclude retweets. In that case, simply include “-RT” to your search and it’ll focus on just original tweets.

How can we use Twitter card?

To install the Twitter cards, with the exception of lead generation and website cards, which I’ll address in a moment, you need only to add the appropriate HTML to the head section on your website. To find the code just go to the developer page for each card. You can choose to install it manually for individual pages or use a plugin like JM Twitter Cards.

Once you’ve installed the code, use the Twitter Card Validator to make sure everything is working. Once you’ve verified them, they should start showing in relevant tweets (both yours as well as when other people tweet content from your site).

Lead generation cards and website cards, as you’ve probably figured out, are slightly different. So to set those up you need to go to the Twitter ads interface and click on Cards under the Creatives menu. After you set up the cards, you’ll be given a link that you can add to your tweets.

What is a "thank you" tweet?

Well, a thank you tweet is a thank you tweet. It can mean different thing in different context. If you are doing a crowdfunding campaign, a thank you tweet can be considered as a simple reward, but basically it is still a thank you tweet, where you thank the backer for their financial support, or other form of help. Some free services such as TweetJukeBox also has a concept of a thank you tweet. If you are using their free version, they will automatically send a thank you tweet to your followers using your account. Basically, you are expressing your thank to TweetJukeBox for providing a free service. This process is automated. It is a way for TweetJukeBox to market their free service, which hopefully increase the awareness of their paid service, and result in conversion.

I also see people sending out thank you tweet to their follower thanking them for following. This can be an effective way to stay in touch. It is always nice to be thanked. Examples:

Thanks for the recent follow @… @…  Happy to connect:) Have a great …
Thanks @… @… for being top engaged community members this week :)
Hello @…’s X followers - Thank you so much for following! Wishing you all a happy …!
Thanks for the retweets this week @… @… much appreciated!
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