Tools - Social Media - done reading - done reading - done reading - done reading - done reading - done reading


How can we be effective with social media?

  1. Use tools to schedule tweets / posts / updates.
  2. Use Feedly together with to simplify social media listening and brand monitoring. Check all of your Feedly categories and read the daily industry news and mentions. If you don’t have much time, just read the articles with the most shares. When you find articles worth sharing, open them in new browser tabs.
  3. Log into HootSuite and scan through your different streams. Spend time looking for mentions you need to reply to, great content to reshare, etc. The amount of information HootSuite provides can easily be overwhelming, so make sure you set a limit on how much time you spend on each tab.
  4. Use Gmail
  5. Have multiple tabs opened: one for Gmail, one for Feedly, one for HootSuite, one for each website that you use

Why is it important to use Feedly?

Feedly is a free RSS reader with social integration. It’s an easy, organized way to see the latest updates from blogs you choose. Its speed, intuitive interface and smartphone compatibility make it a vital social listening tool.

Anyone with a Google account can instantly create a Feedly account. Simply go to, click Login and choose to log in with Google.

Open your master spreadsheet and find the URLs of the blogs you want to track, and then follow these steps:

Type the blog title into Feedly’s search box. Feedly starts auto-populating a list of blogs it thinks you’re trying to find.

Choose the blog you want to add and click on it. You’ll see a new page showing you the latest blog posts and an option to add it to your feed (the green +feedly button).

Click the green +feedly button. The left sidebar slides open. Type a new category name in the Collection field or add the blog to an existing category.

As you add blogs to your Feedly list, it’s useful to create categories for the different types of blogs you’re tracking. Categories help you quickly find the content you’re looking for when you’re ready to share it. For example, you may want to create a category called Most Popular and use that label for the most important blogs you’re watching. Then, if you only have a few minutes for social listening, you can focus your attention on this category.

(Note: While you’re creating categories, make one called RSS Mention Alerts. You’ll need it in the next section when you set up a feed for

Getting automated blog updates via Feedly is helpful, but you also want to keep an eye on your own mentions. That’s where comes in. It watches “millions of sources in 42 languages” and gives you real-time alerts when someone’s talking about you.

To get started, head over to, click Sign Up and choose to sign up with your Google account. You’ll need to grant permission for Mention to view your email address and some basic information. Now you’re ready to get started.

Follow these steps to set up your alerts:

Type one of your top keywords into the Name field. When that keyword appears in the Keyword field, click Next Step. On the next page, click Save. The next screen you see shows your mentions. It may take a few seconds to populate.

As I mentioned above, what’s cool is that you can pull your updates into Feedly so you can see everything in one place. Remember the RSS Mention Alerts category we set up in Feedly (#2 above)? You’re about to use it.

You can import your feed to Feedly in just three steps:

In, click the RSS button at the top-right corner of the screen. A pop-up appears with your RSS URL.

Copy that URL so you can use it in Feedly. Go back to Feedly and add the Mention RSS URL to the RSS Mention Alerts category. Now you can track your brand’s social mentions from your RSS reader instead of checking two different tools.

Check all of your Feedly categories and read the daily industry news and mentions. If you don’t have much time, just read the articles with the most shares. When you find articles worth sharing, open them in new browser tabs.

Feedly has integration with which makes it handy for social media listening.

What can we do with Everypost?

The black and white dashboard of Everypost simplifies your business flow and makes your social media marketing a breeze. Once you log in, in the top right corner you can add accounts and choose which updates to post. You can connect your Facebook, Pinterest, Twitter, LinkedIn, Google+, and Tumblr accounts.

The interface is simple. On the right, you have a cool feature that lets you pull visual content from many different sources such as Instagram, YouTube, Flickr, or Pinterest to create your own unique content to share with your audience.

Most of the dashboard is reserved for typing the text of the post, shortening your URL, and scheduling the post. You have the option to post right now or schedule for later.

The menu on the left side hides itself when you’re working on posts, and with just one click you can access it again. It’s reserved for archives, scheduling, and analytics.

Everypost offers five pricing plans (one of them is free), depending on features.

What can we do with Buffer?

If you’re looking for software that is easy to navigate, looks simple, and can make your team more efficient, then Buffer is definitely your key to managing social media. Once you create your account, you can choose the social networks you want to add to it.

On the left side, you can easily add or remove any network to your dashboard and connect your pages and profiles. Once you do that, you can use the Content tab to create and share your content.

Get rich reports about your social media marketing reach on the Analytics tab. Use these analytics to improve your marketing strategy.

Moving forward, use the Scheduling tab to create a custom posting schedule. If you tell Buffer to automatically post for you, you can choose the frequency of daily posting as well. Buffer offers the option of automatic posting and determines the right posting times for your brand, based on the engagement of your audience.

On the right, use the Settings tab to adjust your accounts, team members, and link shortening.

What most people love about Buffer is that you can add the browser extension or download the mobile app, so you can share the content you discover online, on the go!

You can use Buffer for free with limited features. But if you use it for the free trial period and you love it, there’s no reason to pass on the great offer, because it really does cater to all of your marketing needs in the simplest way possible.

Buffer provides analytics on any tweets sent out so you can see how many retweets, favorites, mentions, clicks and potential reach on any tweet sent out.

BufferApp lets users manage a range of social media accounts, lining up updates to be shared in the future across a range of social networks. Every time you find a post you want to share, a tweet you want to retweet, or whenever you write some content that you want to share out over time, you can add it to your Buffer. This places it in a queue and the posts are sent out in order, at times you have pre-selected.

Buffer has a smooth, clean interface that is really enhanced by installing its browser extensions – a lot of its best functionality comes from these add-ons. Extensions are available for Chrome, Firefox, Safari and Opera and can be found here.

The ability to buffer retweets is really useful. With tools like Hootsuite, you can only schedule retweets if they are in the old format (e.g. RT @razorsocial…) whereas, with Buffer, you can schedule newer-style retweets from the Twitter website.

When the extension is installed, underneath each tweet you will see the Buffer icon. When you click the Buffer icon, the familiar interface will pop up and you can schedule the retweet to be shared from whichever Twitter accounts you choose.

Share an image via Buffer. If you have the extension installed, when you hover over an image, a “Share Image” button appears in the bottom right-hand corner. Occasionally, this button does not show up. In that case, you can right click on an image and choose ‘Buffer this image’. In both cases, this then brings up the pop-up box so you can customize the update.

Share highlighted text with Buffer. A Buffer hack that not many people know about is the ability to highlight text and schedule it to post on social media. No more copying and pasting! As long as you have the extension installed, all you have to do is highlight some text on a page and right click. Next, choose ‘Buffer selected text’ and the pop-up box will appear for you to schedule it.

Choose When to Share Your Posts – Beyond ‘Add to Buffer’. As well as adding posts to the end of your Buffer queue, there are more options available. When you share a post, instead of clicking ‘Add to Buffer’, click the triangle next to it and you will see three dropdown options:

  1. ‘Share Next’ to add the update to the top of your Buffer queue;
  2. ‘Share Now’ to post it immediately, or
  3. ‘Schedule Post’ to choose a specific date and time to send the update.

When you are scheduling an update, you can also click ‘New Scheduler’ at the top of the pop-up box. This is especially useful for promoting new blog posts and content. You can share it out at set intervals to make sure your contacts in different time zones, who are online at different times, see it.

Find Content to Share with Feeds and Suggestions. Do you ever run out of content ideas to share? Buffer can help you in two ways:

  1. Feeds: You can add RSS feeds to your Buffer account. These do not add new posts to your Buffer automatically, but you can easily add new content to your queues with the ‘Add’ button.
  2. Suggestions: Buffer provides a list of 25 hand-curated suggested posts, every day, that you might want to share. These are not specific to your niche or industry, but there is a nice mix of content to choose from. These can be added to your Buffer by clicking the ‘Add’ button next to each link.

Check Your Analytics on Buffer. You can access analytics on Buffer by moving away from the Content tab to the Analytics tab. Here, you can look at the posts you have sent and see the engagement they got. This tweet, for example, got four retweets, five favorites and 14 clicks. You can look at the analytics of the posts you have sent out in order of Most Popular, Least Popular, or by time.

If you see that one of your updates performed really well in analytics, you can hover over the update and click ‘Re-Buffer this post’ to add it to your queue again.

You can drag updates between connected accounts using your mouse – just drag and drop into the correct place.

Add images to your posts by clicking on the camera icon in the update box.

Buffer is a channel on IFTTT and posts you read on Feedly can also be added to Buffer queues.

WordPress plugins like Buffer My Post are available that can add links to your Buffer to keep sharing your old blog content.

What can we do with SocialOomph?

SocialOomph offers a variety of interesting features that boost your marketing strategy. Creating an account is simple. Verify it through your email and you’re ready to go.

At the very top, five tabs help focus your social media management. The first step requires you to click on the Networks tab and connect your networks or groups of channels to SocialOomph. From there on you can manage each one individually.

The next tab, Posting, is probably the most important. You can post updates, shorten your URLs through, purge your tweets and messages on Twitter, adjust scheduling times, and so forth.

The third tab, Following, allows you to manage your current following or find new people to follow who might be relevant for your business. If you want to create welcome messages or instantly follow back the people who follow you, you can do that too.

Finally, you can monitor your social reach and see how your strategy is working for you. The final tab, Help, lets you learn how to set up your account, follow SocialOomph on Twitter, and contact support.

SocialOomph really helps you get the best out of your social media marketing. With minimal effort, you can get maximal results. You can choose to use the free version of this software which has certain limitations. Note: if you decide to sign up for a 7-day trial of their premium service and you like it, you will get features you can’t access as a free user.

The queue reservoir is a collection of tweets. You specify when you want SocialOomph to dip into the reservoir to pick out the next tweet in the queue and send this out.

What can we do with Hootsuite?

Hootsuite is one of the best known social media management tools, used by millions of people around the world to market their business in an efficient and simple way. Once you sign up for Hootsuite and choose your plan, you can utilize a variety of features.

The first thing you need to do is add your social media channels (Facebook, Twitter, Instagram, LinkedIn, and Google+). Once you have them set up, your dashboard displays them all in the top left corner. From there on you can easily choose the channel you want to post to. You can choose to send the same content to all channels.

Once you decide to create a post and select your channels, you can get details about character limits for each of the platforms, which comes in handy. You can shorten links, attach photos, and schedule posts, all within this tiny window.

On the left side, you get easy access to features such as analytics and insights into your progress and growth, assignment management for your team, campaign management for all of your social networks, and so on.

The main dashboard is where it all happens. There’s no need to log in and out of accounts. Hootsuite is fast, simple, and it gives results.

To get access to the full features of Hootsuite, you need to invest in a paid plan. Most social media marketers, however, agree that it’s definitely worth it.

To listen to multiple conversations: HootSuite creates customized streams (columns of updates) so you can track conversations across platforms. The bulk of your social listening happens on HootSuite.

We are going to walk through the setup process and how to create custom streams for Twitter, but the steps are the same for all platforms.

Click the Add Stream button. A pop-up appears that has four tabs across the top: Stream, Search, Keyword and Lists.

Click the Keyword tab and type in the keywords you want Twitter to look for and report.

Click Add and then Add Stream. A new column shows up on your dashboard with tweets containing your keywords.

You can refine your setup and streams over time, adding more keywords, competitors and sources.

HootSuite can also monitor general news so you can stay up to date with what’s happening in the media. You can go outside of your industry and add broad sources such as NY Times and Huffington Post.


  1. Ability to schedule out content – Create a queue of content to schedule out. If you use the Hootsuite URL shortener, you can get analytics on the links sent out.
  2. Filter content into multiple columns – Great options for filtering out relevant information. For example, create a Twitter list for influencers you want to track and filter this out in a separate column. Or create a column based on a keyword search on Twitter.
  3. View people that are following you – When you view details you see information such as Klout score, follower count etc.

Hootsuite allows you to create 2 reports which you can run for free. After this you have to pay. One report that is quite useful is statistics. When when you send a tweet with a link and you use the Hootsuite website address shortener the link is shortened to<number>. When someone clicks on this link Hootsuite records this so you can report on it. This is very useful to see which links are popular and not so popular!

What can we do with Sprout Social?

When you first sign up for this management tool, it can seem a bit overwhelming. There are tabs and instructions everywhere. You’re given insight right away into certain statistics you don’t usually get with other tools. However, Sprout Social is different from the rest, because it focuses on the idea that communication and engagement between businesses and customers should be better and more open.

On the right side, you can see the profiles attached to your account and the team members who are helping you manage these networks. Looking left allows you to get insight into audience demographics and trends on your account, detailing interactions and impressions you’ve made during the past day or week.

At the very top, manage the tasks you’ve assigned to different team members, after which you can focus on scrolling through the feeds of your social media channels and keeping up with the news. The taskbar is not missing the publishing tab, which of course lets you share updates in real time and by scheduling in advance.

One unique feature can be found in the Discovery tab. Apart from seeing who followed, mentioned, or conversed with you on social media, use smart search to find keywords that your customers might be using. This lets you see what they’re talking about and what’s trending.

Don’t worry, you still get to draft and create content by attaching photos and shortening links.

Several custom pricing plans are available, and each can be tested out through a free trial period.

What can we do with Tweet Jukebox?

Tweet Jukebox is a free scheduling tool that allows you to load a “jukebox” with content, schedule when you want tweets to go out and then sit back and let it do the job for you.

You can create more than one jukebox, load it with thousands of tweets and then send out as many as 100 tweets per day. Your account comes preloaded with two jukeboxes, one with photo content and one with quotes, to get you started.

You have the option to tweet jukebox content once, regularly or until a specific date.

Tweet Jukebox allows you to set schedules for different times on different days of the week. When it runs out of content, it automatically starts tweeting again from the beginning.

The scheduling engine is very flexible. Set a scheduled tweet once a year on a specific date (think holidays and annual events), or choose to tweet by frequency. You can also set a time for each tweet to go out, depending on user engagement.

Tweet Jukebox also lets you track who has mentioned you. This can be visualized by the tweets themselves, or shown in a graph format. Choose from mentions in the last 7 days, 30 days, month or previous month.

The Jukebox Store allows you to download preloaded jukeboxes with content from other high-profile users.

What can we do with Spruce?

Spruce is a free, easy-to-use tool that allows you to quickly create images with custom text for Twitter (and Facebook). Choose an image from the library, add your text, preview your post and publish it. It’s as simple as that.

Spruce allows you to upload your own images and download completed images for later use. You can check the post and add text before publishing it.

Keep in mind that you don’t have to tweet using the service, so you can create and add them to your scheduler, too.

What can we do with ManageFlitter?

ManageFlitter is a highly useful tool for managing your followers and posts. The functionality of the free account is pretty good. Or you can choose from two levels of paid accounts to get more features, including analytics.

In the left column of the main dashboard, find out more about your followers by exploring different views, such as Not Following Back, No Profile Image, Inactive, Fake (Spam), Influence and Muted Users. This allows you to easily unfollow accounts that don’t offer any benefit, identify spam followers and more.

For example, suppose you want to find people you’re following but who aren’t following you back. Choose the Not Following Back option to see a list of users to check out and unfollow if necessary.

Hover over a user’s name to bring up details about that person, including his or her bio, location, language and average number of tweets per day.

You can use ManageFlitter to post using the PowerPost feature, which tells you the best times to post based on users’ activity.

Additionally, you can post suggested content that’s based on your niche, add an RSS feed to find further content (although you can’t post it directly to Twitter) and view your queued content so you know what’s scheduled.

You can also connect your Google+ account so that it posts straight to Twitter for you.

What can we do with is a Twitter relationship management tool. There are three paid plans to choose from, depending on the features you need. You can also access and use the free account, with limited functionality.

The dashboard is full of useful information. The Actions tab allows you to see at a glance who to follow, unfollow or engage with based on the tool’s suggestions.

Influencers and engaged users are labeled so it’s easy to identify who will share your content, extend your reach, etc.

The Community tab gives you additional engagement options by displaying a prioritized feed that brings important users to your attention. You also see a list of well-performing tweets you might want to share.

On the left side of the screen, there’s a menu with options to help you choose people to engage with and to unfollow. You can also see who has mentioned or retweeted you, new followers and more. The categories are helpful for identifying influencers who may share your content, as well as for finding your most engaged followers. gives you a basic, three-day reporting feature on the free account. If you sign up for a paid account, you can set custom ranges.

The Campaigns tab allows you to set up scheduled thank-you tweets for top followers and retweeters, daily thank-you tweets and Friday follow-ups. These are all free to use and loaded into your account.

If you don’t want to use the preloaded text, you can craft thank-you tweets that better suit your brand by clicking the New Campaign button.

There are various relationship management tools for Twitter and is quite a good one.

One thing that’s important is to understand how categorizes people:

  1. Influencer – High number of followers with a high retweet ratio
  2. Supporters – People who often share or retweet your content
  3. Engaged members – People you engage with on a regular basis – they talk to you and you talk to them!

When you arrive in to you see a prioritized feed with items that you should action:

  1. This is someone that is identified as an influencer that has shared out my content. is suggesting that I send them a thank you message.
  2. Mack is considered a supporter as there are 17 different times he has shared out my content. It’s difficult saying thank you every time someone shares out content but if someone is doing it regular it’s important to recognize this with a thank you.
  3. Gina is a new follower so was added to the list. You may want to follow some new followers.

As you scroll through the menu options on the left there is a lot of other ways of finding opportunities to engage, find leads and much more, for example:

  1. Relationships – View activity from high value members who are considered influencers, supporters or engaged members.
  2. Followers – Follower insights so you can see who your new followers are, suggestions for people to unfollow, missed conversation you should reply to.
  3. Groups – Lists that you have set up in Twitter.
  4. Monitor engagement – Monitor particular keywords mentioned
  5. Discover new leads – Monitor potential leads for new business based around keywords
  6. More – If you don’t want to see certain people in your feed you can do that also. In this area you can unhide people that you have hidden.

What can we do with RiteTag?

RiteTag is a hashtag tool that allows you to view statistics on hashtags to find the best ones for each post. With the free account, you can connect one Facebook and Twitter account, while the paid accounts allow you to connect multiple accounts.

After you install the browser plugin, go to the site you want to share and click the RiteTag icon on the browser’s toolbar. This brings up a dialog box with the site URL and description. You can then add text and hashtags.

There are tools in the dialog box that enable you to research hashtags and get statistics. This gives you an indication of how popular specific tags are and how likely you are to get engagement.

You can also schedule a post from within the dialog box so you don’t have to leave the site that you’re on.

Click the graph icon to open a new window with additional details on a particular hashtag. This brings up stats about the hashtag based on its engagement in the last 24 hours.

Scroll down to see which influencers have used the hashtag, how often it’s been used in images and mentions and what other tags it’s been used with. A simple legend shows you whether your hashtag is a good choice.

On the site (not the plugin), use the My Intel tab to track hashtags and see what engagement they’ve received, in which tweets and at what times.

Using the Research tab, you can search a database of more than 11 million hashtags to see their stats.

You can monitor tags you use frequently (such as your brand tags) and get alerts when they’re mentioned on social channels.

The scoring of hashtags helps you determine when a tag has become overused so you can choose another that will work better for your brand.

What can we do with Gmail?

There are so many advantages to using Gmail: it’s free, it integrates with all Google products (and many others) and it has multiple built-in functions (like filters). If you don’t already have a dedicated Gmail account for your brand, it’s time to get one.

It’s a good idea to use your dedicated Gmail account to create all of your company’s social profiles so you can receive notifications in a central place. If your business already has social media accounts set up, update them with the new Gmail address.

Receiving email notifications in one place is good, but it’s even better if you can automatically organize those messages. One of Gmail’s most useful features is filters. Gmail filters sort incoming email according to assigned details (e.g., who sent the email), and then labels those messages. Instant organization!

Filtering email keeps your inbox clean and makes it easy to find messages related to a specific topic or social media channel.

To create a filter, follow these steps:

  1. Go to Settings and click Filters.
  2. Choose how you want your emails sorted (e.g., by sender, recipient, subject or keywords). In the example below, I’m using the From field.
  3. Click Create Filter with this search (it’s in the bottom-right corner of the form).
  4. On the next page, select Skip the Inbox (Archive it) and Apply the Label.
  5. Click Choose Label and select New Label from the menu.
  6. Create three new labels called Keywords, Competitors and Brands. A quick note about labels: You can create stand-alone labels or you can create nested labels. Use nested labels if you’d like to create a topic with subtopics. For example, you can create a new label called Main Social and not nest it under anything (make it the topic). Then you can make another label called Facebook (the subtopic) and nest it under Main Social.

From now on, any messages that match your filters are automatically archived by label instead of clogging up your Inbox. You can check each label daily to see what’s happening on each of your social profiles.

What can we do with Canva?

With the need to include more visual content as part of your social-media posts, you can turn to Canva for high-quality images that fit your budget. They offer numerous templates that help you look like a great designer, even if you don't always know exactly what you are doing.

What can we do with Brand24?

Rather than have to search around for what people are saying about your brand, Brand24 delivers real-time information on what’s been said as well as what is going on with your competition. This continual insight can help you effectively respond to positive and negative comments across your social-media platforms, so you can stay engaged with your audience as well as effectively gauge any potential sales opportunities.

What can we do with Edgar?

It’s okay to re-use old content on social media as long as its relevant, but it is often hard to find that great content among the daily social-media posts. Edgar can solve that by helping you to locate some of that incredible content that many followers may have missed, because they were inundated with the constant flow of information. But they might catch your great information this time around. This social-media tool provides a way to categorize your posts, so you can more easily track down the content that you want to re-post in the near future.

What can we do with Bundlepost?

This social-media tool is another option for scheduling your posts but one that comes with features that improve upon other options. One highlight is Bundlepost will replace common niche keywords with hashtags, vastly improving your engagement results.

What can we do with Nuzzel?

As both a web and iOS app, Nuzzel helps you organize the stories shared by your Facebook and Twitter friends, aggregating the information into easy-to-read links and providing a way to add influencers that you can leverage for your own marketing needs. You can also go deeper by accessing the stories shared by friends of friends to develop a better understanding of your audience.

What can we do with Cyfe?

To understand what is working and not working, it’s important to add many analytics tools to your social media toolbox. Cyfe delivers detailed reports related to SEO, Google Analytics, AdWords and brand mentions that even a small-business owner can afford to use. It also gives you customizable dashboards to store and review this data. Beyond just its social-media application, Cyfe also helps with industry and competitor research as a business intelligence tool that helps turn data and trends into actionable insights.

What can we do with Social Clout?

As another analytics tool, Social Clout looks at where you can make significant improvements in engagement, campaigns and keywords. It also delivers reports on demographics and social-media results. All of these reports provide data on multiple social-media accounts to help you track the progress and be able to note the differences in responses across platforms.

What can we do with SecureMySocial?

Tracking what is being said on social media goes beyond just looking after your audience. You need to consider what your employees are saying and doing that might reflect on the company. This tool provides a way to get an alert in real time if any social-media posts which others make violates a company policy or the law. It is also possible for you to have the person posting information get a notification that they are in violation, which could help maintain the reputation of the company when you don’t necessarily have time to track every post.

What can we do with AgoraPulse?

f you primarily use Facebook and Twitter for business, this tool enhances what you can do with both social-media platforms, offering customer relationship management software, applications, analytics reports, contests and more.

What can we do with Nuvi?

As an analytics tool, Nuvi can see what others cannot see in terms of Facebook conversations, including private and public posts. This means you can get insights into what people are saying behind the scenes that can help you to further shape your social media messages.

What can we do with Follower Wonk?

As a Moz app solely for Twitter analytics, Follower Wonk helps you find, analyze and optimize your social-media efforts on this platform. You can get deeper information about your followers, where they are located, and when they tweet plus the ability to locate new influencers and optimize your own tweets.

Followerwonk provides a lot of detailed reports on Twitter users, for example:

  1. Twitter search to find relevant people to follow
  2. Detailed reports comparing multiple twitter users
  3. Detailed follower analytic reports

What can we do with Inkybee?

This social-media tool provides a way for you to locate those influencers who can elevate your brand and attract more potential customers. It provides a way for you to search for bloggers and social-media celebrities interested in your industry, so you can connect with them.

What can we do with Adobe Post?

This app is a new to the photo scene app but has become something very near to my heart. I use it for creating stunning photos for my blog and social-media presence. Best part about it is that it's free. You simply choose from millions of photos, and it'll put together what looks like the best presentation in the world.

What can we do with Sendible?

This is a powerful social-media tool that brings together all aspects of your social-media management responsibilities. This includes pulling all posts and comments into one dashboard for analysis, measurement and engagement. Other features include publishing, collaboration, customer relationship management and mobile tools.

What can we do with Person App?

This app essentially puts a face to all those followers and friends in the social-media world. You can also create specific personas that then interact with this audience. Together, social media becomes more personalized and human.

What can we do with Openr?

Make the most of your social-media efforts with this tool, which lets you add a promotional message to any message you share on your social-media profiles. The result is more leads and traffic while letting you learn more about your audience.

What can we do with Socedo?

Marketing automation is increasingly driving success for businesses in terms of enhancing sales whilst reducing cost and effort. Socedo automates the lead generation process by bringing in relevant prospects through social media. The platform matches users' interest with your defined criteria and engages prospective customers, automatically using a customizable workflow. In addition, Socedo also provides analytics and insights, so you can fine-tune and tweak the workflow in order to get better quality leads.

What can we do with Babbly?

Meanwhile, virality is one of the main goals of marketing through social-media channels. Babbly enables you to amplify your audience by sharing content through its own community of users and influencers. The tool is very simple. You just enter or paste the URL you want to promote, and the platform does its job. Babbly comes in a straightforward interface that's also mobile-friendly, which means you can grab attention for your content across different kinds of devices.

While there are hundreds of apps and tools now available that deserve your consideration as viable solutions to enhance your social-media presence and investment, these 20 social-media tools offer a range in capabilities and costs to appeal to everyone from a growing startup to a full-fledged established company.

What can we do with Twtrland?

Twtrland is a really powerful tool that has a very large database of social profiles categorized into 60,000 categories. When you filter people based on the categories you can further refine your search through more filters. When you find relevant people to connect to you can open up a really impressive profile of their background. You can see who they are interacting with, what is their most popular content, what type of content they are sharing and much more.

Use Twtrland on a regular basis to identify new potential followers and analyze Twitter accounts.

Klear (formerly Twtrland) is a really powerful tool for social media analytics originally focussed on Twitter but now supports Facebook and Instagram. By identifying relevant people and building relationships with them, you can also build influence, and that will benefit your product or services.

When you go to Klear, you are given the option of performing a search based on skill, person or location. One of the most powerful features of Klear is the massive categorization of people, skills, etc. so you can really hone in on relevant people.

People/accounts are categorized into 60,000 different categories! Ideally, you want to identify a really targeted group of people who are influential and worth engaging with.

Imagine you are searching for people in the financial world, such as people who work in personal finance. You could start off your search by entering ‘Personal Finance’.

Clear produces a list like the one below. As you can see, it’s a set of Twitter accounts from individuals and companies involved in the world of personal finance. On the left-hand side you can see further filters. This means I can filter this list some more, e.g. by requesting that it shows me only US-based personal finance people.

You will also see, on the left-hand side, that there are indicators for amplification, reach and relevance. These can also be useful to find the right people.

  • Amplification – This measures retweets and replies. If a person gets a lot of retweets and replies, their amplification bar goes up
  • Reach – This is based on the size of their following
  • Relevance – This is related to the content they share and the interaction in relation to this content.

Your ideal person is someone who performs strongly in all three categories.

Depending on the plan you have with Klear, you can pick out the relevant influencers and add them to a list within the tool so that you can track just those people.

If you are interested in any particular individual influencers, you can click on their details to view their full profile. Here are some interesting details you can pick up from this profile:

  1. How active or popular he is – This profile shows me that he doesn’t tweet that often, but when he does he gets over three retweets for each tweet he posts, which is very good. He also gets involved in a lot of conversations, which means that he’ll probably respond to you.
  2. Who he is talking with – On the right-hand side of his profile,you can see a list of the people who he chats with. When you’re building a list of influencers, one of the best tricks is to figure out who the influencers are talking to on a regular basis. If they are talking to certain people regularly, it’s likely that they are people who share similar interests and may also be influencers themselves. For example, Jason regularly interacts with Paul Kedrosky and he’s an investor.
  3. Followers – You can view the people who follow Jason, and the ones with the most followers are displayed first. This could be another source of relevant people worth connecting with.
  4. Top content – See which content he shares gets the most retweets.

In the analysis section, you can view a further breakdown of his profile. In this section, you can see the type of content that he shares, the people he is connecting with regularly, the top shared domains and the categories for these domains.

The top shared domains is particularly interesting because these are the sites that Jason is picking up content from. As part of my investigation, I’ll review these sites too because I might find other influencers there, and maybe pick up a guest posting opportunity on the site.

The Network tab display a breakdown of people who follow Jason. You can see, on the right-hand side, that you can apply all sorts of filters to these people. When you see someone interesting you can open up their profile and view their full details in the same way.

With the Network tab, you can view a complete breakdown of the demographics of Jason’s followers. Understanding the type of followers he has, their location, etc. can be useful. In the example below, you can see that Jason’s followers are primarily in the US and 73% of them are male.

The breakdown of each profile into the categories we have outlined is quite powerful and it can really help you to build an impressive list of influencers who you may want to connect with. I suggest that, when you get your final list together, you should create a Twitter list so you can monitor and target these individuals or companies.

The publish tab within Klear does an analysis of the best time to engage an audience on Twitter, based on the category you are targeting. For example it showed that, for the social media category, one of the best times to engage was 16:00 and it picked out Social Media Examiner and other sites as examples of websites that have popular content around this time.

If your customers or potential influencers are on Twitter, Klear is an excellent tool for finding them and analyzing their accounts. It’s really important to spend some time identifying the influencers and then, over time, to build relationships with them and become more influential in the process.

What can we do with Twitonomy?

When you login to Twitonomy you see an overview. You can then click on your own twitter address or enter your competitors address and view a much more detailed overview:

Based on what you selected Twitonomy shows you some really useful information about the account. For example, in the image below you see who the twitter user is replying to most and mentioning the most.

Isn’t it great to look at who your competitor is chatting to on a regular basis? These are probably going to be people that you want to track and interact with.

Or maybe this is not a competitor you are analyzing, maybe it’s a key influencer that you want to build a relationship with. One of the best ways of starting to build a relationship is to start interacting with the people they interact with.

Other functionality includes the following:

  1. View tweets most favorited
  2. View tweets most retweeted
  3. Analysis of when tweets are sent – days of the week, hours of the day
  4. Tools they used to retweet
  5. Details of followers/following

Key features:

  1. Find out more information about your followers and the people you follow
  2. Find out who you follow who doesn’t follow you back
  3. Monitor your Twitter interactions
  4. Get detailed analytics on anyone’s tweets, retweets, hashtags or mentions
  5. Export tweets, retweets, mentions, follower lists, lists of people you follow, and reports in Excel or PDF formats
  6. Find, sort and batch add and remove people from your Twitter account
  7. Monitor tweets from specified users, lists and searches
  8. Track clicks and follower growth.

What can we do with Cybranding?

A hashtag on Twitter is a very popular way of creating and monitoring a conversation around a particular topic. Cybranding is a Hashtag Analytics tool which performs analytics on any hashtag.

For this example I used #blogchat which is an extremely popular weekly blogchat hosted by Mack Collier. Once a week a group of people logon to twitter at a specific time and chat about blogging.

To look at analytics on this just enter the hashtag and Cybranding goes off to try and crunch the numbers.

You can then view other details such as:

  1. Timeline – View the reach of this hashtag (how many people seen tweets with the hashtag) graphed over a period, the volume of tweets with the hashtag and times of day/days of week it was most used.
  2. Influencers – View the top 50 influencer tweeters (10 at a time) for this hashtag with a breakdown of how often they tweeted. This is very useful if you want to build influence around this hashtag. You just need to find the key influencers and become friends with them.
  3. Related hashtags – View hashtags that are also used in conjunction with this hashtag. This can be a very good way to find other similar conversations you may want to get involved on.

What can we do with

You’re going to miss things on Twitter unless you use a monitoring tool to track mentions. is quite a good one. Here are some ideas for monitoring keywords:

  1. You write a blog post about twitter tools (!) set up a keyword monitor to track mentions on these keywords after you post. Quite often this can lead to link building opportunities or opportunities to reach out to people to let them know about your post. This works really well if you have a great post to promote!
  2. Monitor keywords from your blog post. Not everyone will mention your twitter name when they share your blog post so you can track all mentions within
  3. Monitor a competitors new blog post if you have a better one! – If your competitor writes a post about content where you have a better post on this topic you can monitor keywords that mention this post. This is an opportunity to reach out whoever mentioned your competitors post and them about yours.

What can we do with NeedTagger?

Needtagger is a tool for finding relevant conversations on twitter to engage with. This could be customer service issues, product mentions or it could be lead opportunities.

In the example below I’ve set up a stream for the soccer team Manchester United (I’m a supporter). If you sold Manchester United merchandise you would want to track if anyone is talking about buying any.

There are some pre-tested streams based on some of the categories you selected and this is a really optimized filter for a particular area. In this case there was no relevant pre-tested stream so I just entered in the keywords and selected the conversation type ‘buying’.

What can we do with SocialBro?

Find the best time to Tweet with SocialBro. If you ever wonder why people send tweets multiple times about the same piece of content just have a look at SocialBro‘s charts about when your Twitter followers are on line.

As you hover over each circle it will show you the percentage of your Twitter followers online at any one time. The highest percentage for me is 28%. If 28% are online how many of them will actually see my tweet? Of course a few logging on later might go back through your twitter stream and see it but overall you’re still talking about a very small percentage.

The total amount that actually will see your tweets is probably only a couple of percent at most!!

What can we do with Topsy?

Topsy is a social search engine that recently announced that is has indexed all tweets since 2006! So if you want to do some research on twitter this is a great tool to use.

What can we do with Simply Measured?

Simply Measured provides an analytics tool but they also provide a range of free reports for Twitter, Facebook etc. The reports are laid out in nice graphics which are exportable to Excel or Powerpoint. This is great if you want to do further analysis on the content or you want to present your findings. In the report it will display:

  1. Top keywords within follower profile descriptions
  2. Followers top time zones
  3. Followers chart by number of followers (i.e. the ones with the highest number of followers)
  4. Followers by date of last tweet
  5. Users by number of followers
  6. Users by total tweets

Here is an example of a chart which shows the words that are most used in tweets by a competitor. This is useful to see overall what they talk about on their Twitter account.

Simply Measured is a powerful analytics platform that delivers really impressive visually appealing reports across multiple platforms. [cutoff]The data is also provided in Excel format so you can do more advanced analysis on it.

Key Features:

  1. Supports – Facebook, Twitter, YouTube, Vine, Pinterest, Tumblr, Instagram, Google+, Twitter and LinkedIn
  2. Cross channel analytics so you can view performance across multiple social networks at the same time
  3. All reports available online or through an Excel spreadsheet and/or professionally presented Powerpoint presentation
  4. Keyword and brand monitoring available for all plans
  5. There are some very useful free reports provided that are worth checking out.

What can we do with provides other useful statistics. For example:

  1. Overall profile information for the person
  2. Topics: Find out what the general topics your competitor talks about
  3. Hashtags: The most popular hashtags used by the user.
  4. Mentions: A list of user profiles the user has interacted with. You can click on each profile and view details of this person.
  5. Tweet analysis for the last 100 tweets is really an alternative to Twitonomy you’d probably use one or the other depending on your preference.

What can we do with Tweetstats?

Tweetstats provides graphical reports which are mainly focussed on the timing of tweets but also provides some additional information related to content. If you want to judge what time your competitor is sending the tweets, the days of the week, the average number of tweets etc, then Tweetstats is useful for this.

  1. Number of tweets sent per month
  2. Overall timing of tweets by time of day
  3. Average daily tweets
  4. Average hourly tweets
  5. Most users you reply to
  6. Interface used to send tweets
  7. Who you retweet the most

What can we do with Twittercounter?

Twittercounter provides graphs related to the follower growth over time. View this to see:

  1. Are followers increasing for a user and if so how much
  2. What is the comparison and growth rates of followers and how many you are following over time
  3. Compare growth of following with you and a competitor
  4. View prediction of follower growth over the next 30 days.
  5. Set a milestone for follower growth and get an e-mail when you reach this
  6. Compare number of tweets sent with a competitor or someone else in your industry

What can we do with Twitaholic?

Twitaholic is a directory of Twitter users, based on this directory it provides some overview information. It appears to be linked within Twittercounter. If you want more detailed status you are sent to there for more. But what is useful is to see is where you are rated in terms of number of followers and this can be displayed by city. I’m number 19 in terms of most followers in Dublin and I can see who else is on the list. These could be a good source of people to follow. Particularly if you have location relevant business (Hotel, Restaurant etc).

What can we do with Tweetreach?

Tweetreach provides you analytics based on up to 50 tweets related to the tweet you sent out. If you tweet out a link you can view details of 50 of the retweets sent out. There is a paid report which gives full details. Overall it shows:

  1. 50 contributors that shared out your tweets ordered by number of followers
  2. Tweet timeline showing recent tweets
  3. Overall impressions for the last 50 retweets (i.e. number of followers that got the tweets)
  4. Exposure – This is the same as impressions but it’s not unique (i.e. some users received the tweet twice)

TweetReach analyzes a tweet on Twitter and displays information based on this. How many people seen the tweet, who reshared the tweet etc. The free version gives you access to the top 50 tweets related to that term.

Key Features:

  1. Display a list of the people that shared the tweet that got the most retweets
  2. View a list of all tweets containing the words you search for (or full tweet you entered)
  3. View the reach of the tweet – how many accounts seen the tweets.

The free version is limited to 50 tweets so you really need to buy the paid version to get great analytics. You can buy a report with up to 1,500 tweets analyzed at a price of $20.

What can we do with Twitter Analytic?

Twitter also provides very useful analytics software where you can track details of your profile, Twitter stats, Twitter audience growth, impressions, engagement and much more.

What can we do with Mentionmapp?

Mentionmapp provides an analysis of who a person is communicating with their most recent tweets. You can also see who the people you are communicating with are communicating with!!! This is a great way of finding new relevant people to follow and engage with.

What can we do with Tweriod?

Tweriod does an analysis on your account to work out what the best time to tweet is. You can see when most of your followers are online based on different times of the day and days of the week.

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