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Marketing Automation
How to design your web sites

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Direct Mail
Email Marketing
Social Media
Video distribution sites
Flyer distribution
Story telling

What are some general marketing approaches / channels?

  1. Online:
    1. Word of mouth / reviews:
      1. Submit your products or services to Hacker News, Digg, Slashdot, StumbleUpon, Product Hunt,, Yelp, and ask for reviews if your product is worthy of and ready for such attention
    2. Social media:
      1. Facebook Organic
      2. Facebook Advertisement
      3. Twitter Organic
      4. Twitter Advertisement
      5. LinkedIn Organic
      6. LinkedIn Advertisement
      7. Pinterest
      8. Instagram
    3. Video sharing (make it funny or entertaining):
      1. YouTube
      2. Vimeo
    4. Webinars
    5. Blogging
    6. Guest blogging
    7. Promotional Partnerships
    8. Job posting
  2. Offline:
    1. TV organic and advertisement
    2. Radio organic and advertisement
    3. Direct Mail

What is stickiness?

Stickiness: web site will become increasingly useful, fun and entertaining as the users provide their data on areas of interest (tags), social graph and bookmark of topics and web sites in which they have interest and / or expertise.

How can we make effective use of word-of-mouth marketing in an online world?

Allow, encourage, and make it easy for people to bookmark and share your pages via social media. See the ideas folder on Google Drive.

What are the characteristics of a guerrilla marketer?

  1. Patience. On average, for every 3 times that you sent out your message, the recipient only see your message 1 time. And on average, people only really consider your message after they had seen it for 9 times. So, you have to send out your message at least 27 times.

Why did Google design doodles?

To give people something to talk about. It is one of the ways to get their name out to the public.

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